World Tea Expo 2017

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz
Search

Sessions (79)

Tea Business BootCamp (Room N250)

12 Jun 17
8:00 AM - 6:30 PM
Speaker(s): Babette Donaldson ; Bill Waddington ; Charlie Cain ; ELIOT JORDAN ; KERRY SHAHAN ; Kevin Christainsen ; Maria Uspenski ; Stacie Robertson
This educational experience is designed for entrepreneurs starting a tea retail business! Your drill sergeant for the day will be Kevin Gascoyne. ... More...

Experience the Rich Green Teas of Japan (Room N239)

13 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Den Shirakata
Japanese Green Tea, Matcha, Sencha, Gyokuro, Genmaicha, and Kukicha have gained huge popularity in the U.S. This class will describe the history, p... More...

GoFundMe! (Room N234)

13 Jun 17
8:30 AM - 10:00 AM

Tracks: Diverse Tea Business Topics

Speaker(s): Suzette Hammond
“Crowdfunding”: An alternative option for supplementing or even completely funding a project, without having to deplete your own saving... More...

How To Source & Select Your Teas (Room N242)

13 Jun 17
8:30 AM - 10:00 AM

Tracks: Marketing & Retailer Skills

Speaker(s): Bill Waddington
This is an introduction to the art of deciding what teas are right for your business and how do you find those teas. We'll discuss different co... More...

Tea Insights from the Natural, Specialty, & Conventional Channels (Room N233)

13 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Jason Loughrin
Overall tea sales across the Natural, Specialty, and Conventional Channels exceed $5 Billion in 2016, an increase of 5% over the previous year! &nb... More...

The Languages of Tea and Wine (Room N238)

13 Jun 17
8:30 AM - 10:00 AM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): James Norwood Pratt
I was perfectly prepared for a life in tea because I had previously written a book about wine. Wine and tea are both agricultural products  wh... More...

What's in the Cup & Why You Like It: Hot Brewed vs Cold Brewed (Room N237)

13 Jun 17
8:30 AM - 10:00 AM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Virginia Utermohlen Lovelace
Cold brewed tea has become all the rage! Want to learn why? In this session, we will describe the flavor chemistry of different teas, including gre... More...

World Origins Tasting Tour (Room N250 and N251)

13 Jun 17
8:30 AM - 5:30 PM
World Tea Origins is an experience of the senses from around the world.  Join the tour and learn about the beautiful tea estates and the delic... More...

Botanical Raw Materials – Production, Purchasing & Quality Control Basics (Room N237)

13 Jun 17
10:15 AM - 11:15 AM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Richard Enticott
Whether you’re a retailer or a branded products manufacturer you will benefit from this dive into the fascinating world of botanical raw mate... More...

Milk & Boba Teas: High Margins Increased Tea Sales (Room N233)

13 Jun 17
10:15 AM - 11:15 AM
Speaker(s): Adrian Hernandez, M.S.
This presentation will explore various milk tea recipes and origins from Taiwan to Thailand - as well as their Americanized counterparts - and show... More...

Strategies for Success: How to Find Your Niche in a Crowded Marketplace. (Room N242)

13 Jun 17
10:15 AM - 11:15 AM

Tracks: Marketing & Retailer Skills

Speaker(s): Charlie Cain
The good news is that tea is exploding! The US Tea market is approaching $20 billion, 87% of millennials consider themselves tea drinkers and 1.5 B... More...

The Tea Wars: Launching a RTD Tea in the USA (Room N234)

13 Jun 17
10:15 AM - 11:15 AM

Tracks: Diverse Tea Business Topics

Speaker(s): James Hoagland
As consumer preferences are shifting to healthier beverages, tea is increasingly the beverage of choice!  Thanks to the growth of the tea cate... More...

Uncovering the Jewel of Korean Tea & the Dedication of Tea Masters (Room N239)

13 Jun 17
10:15 AM - 11:15 AM
Speaker(s): Fred Y.S Yoo
Much is known about world of tea, but Korean tea and people who produce Korean tea are relatively unknown to the world. Only when people visit tea ... More...

Using Tea and Herbs as Wellness Ingredients (Room N238)

13 Jun 17
10:15 AM - 11:15 AM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Jo Schaalman ; Julie Pelaez ; Maria Uspenski
“Let food be thy medicine and medicine be thy food,” advocated Hippocrates 2,000 years ago. Diet is a key aspect of a comprehensive app... More...

Expanding Orthodox Tea with Purple Tea from Kenya (Room N239)

13 Jun 17
11:30 AM - 12:30 PM
Speaker(s): Bhavin Shah
Purple Tea is a new category of tea that is exclusively found in Kenya and one of the biggest innovations in the tea industry including the first t... More...

Filling the Gap: Fine Tea in Hospitality (Room N238)

13 Jun 17
11:30 AM - 12:30 PM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Elyse Petersen ; Mengnan "Lola" Zhao
The specialty tea industry has been growing rapidly in the North American market, while hospitality has yet to catch up on education and appreciati... More...

Finding the Sweet Spot in Menu Selection (Room N242)

13 Jun 17
11:30 AM - 12:30 PM

Tracks: Marketing & Retailer Skills

Speaker(s): JEREMY BESS
Determining what items, at what price, and at what location within your menu offerings can be a daunting task. This class will dive into some of th... More...

Sustainable Branding: What aspects of selling tea can defy generational stereotypes? (Room N233)

13 Jun 17
11:30 AM - 12:30 PM
Speaker(s): Babette Donaldson
One of the greatest strengths of tea marketing is diversity. Not only culturally but also generationally and genderally. So, is the current trend t... More...

Taming Chinese Tea Names (Room N234)

13 Jun 17
11:30 AM - 12:30 PM

Tracks: Diverse Tea Business Topics

Speaker(s): DANIELLE HOCHSTETTER
This class is for anyone who has ever wondered how to say "Bai Mudan" or why Pu'er is also spelled Pu-erh. The answer to both questio... More...

The Chemistry of Tea Production (Room N237)

13 Jun 17
11:30 AM - 12:30 PM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Nigel Melican
Tea chemistry is not the dull test tube stuff you learned at school.  The tea leaf contains an Aladdin’s cave of compounds – some ... More...

From Marketing to Leaf: Quality Control an essential aspect of every Tea Business (Room N242)

13 Jun 17
1:30 PM - 2:30 PM

Tracks: Marketing & Retailer Skills

Speaker(s): Ravi Pillai
Ravi Pillai, Manager of Tea Buying and Quality Control for David’s Tea, explains how the crucial principles of Quality Control can be applied... More...

Iron Chef Tea: Rubs, Soups & Yogurts (Room N238)

13 Jun 17
1:30 PM - 2:30 PM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Mim Enck
Channel your inner iron chef and learn about innovative ways to use tea as a culinary ingredient.  From soups to yogurt, the possibilities are... More...

The Future of Teas in the Himalayas. (Room N239)

13 Jun 17
1:30 PM - 2:30 PM
Speaker(s): Raj Vable
New Frontiers in Darjeeling, Nepal, and Kumaon. The Himalayan tea industry is reinventing itself. Join us as we cover its evolution, from pion... More...

The Kosher Niche Market: Your Competitive Edge (Room N237)

13 Jun 17
1:30 PM - 2:30 PM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Steve Sichel
The demand for kosher products is on the rise; there are 12,350,000 kosher consumers in the US, alone, with nearly 80% of all kosher food sales att... More...

Turning Your Passion Into a Tea Vocation (Room N234)

13 Jun 17
1:30 PM - 2:30 PM

Tracks: Diverse Tea Business Topics

Speaker(s): Bruce Richardson
Tea is more than a commodity; tea is a lifestyle. Today's tea renaissance is infused with teaists who turned their passion into a vocation. Non... More...

What Moves the Needle in Retail, What is True New Innovations & Trends (Room N233)

13 Jun 17
1:30 PM - 2:30 PM
Speaker(s): DAN BOLTON
This topic that offers a much more realistic definition of product innovations with specifics on what tea products in the past few years have incre... More...

Japanese Tea Ceremony (Room LVCC, North Hall, N1, Special Events Stage)

13 Jun 17
4:00 PM - 5:00 PM
Demonstration by Chado Urasenke Las Vegas--Nobuko "Soshin" Inuma, Tea Master Los Angeles and Jodie "Soen" Cohen, Associate Prof... More...

Crafting a Well Balanced Tea (Room N238)

14 Jun 17
8:30 AM - 10:00 AM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Bruce Richardson ; SHELLEY RICHARDSON
Shelley and Bruce Richardson made their debut on the world tea stage in 1990 when they opened a tea room in a historic inn in the middle of Kentuck... More...

Exploring The Herbal Tea Galaxy (Room N237)

14 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Rob McCaleb
Tea, whether white, green, oolong, yellow, black all comes from the leaves of one plant that grows in a narrow climate range – Camellia sinen... More...

How to Sell & Market Green Teas: The Right Way, The Better Way (Room N247)

14 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Lydia Kung
Focused Tasting: Green teas pose a marketing challenge: their natural simplicity attracts consumers, yet these same consumers may find bland or wea... More...

Pairing with Tea: the Science of Flavors and How to Enjoy Them! (Room N245)

14 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Virginia Utermohlen Lovelace
Focused Tasting: Want to learn why some foods make your favorite tea taste even more delicious, and other foods make it taste like so much hot wate... More...

Start Planning Now Social Media Content for Tea Retail (Room N242)

14 Jun 17
8:30 AM - 10:00 AM

Tracks: Marketing & Retailer Skills

Speaker(s): Nicole Newcomb
Social Media is no longer an exception for tea retail businesses, rather it is the rule. The importance of knowing how to effectively plan and be s... More...

Taiwan Oolong Cupping and Grading-Taking Your Knowledge to the Next Level (Room N234)

14 Jun 17
8:30 AM - 11:30 AM
Speaker(s): Jason Chen ; JERRY LIU ; THOMAS SHU
Beyond drinking the tea, and identifying what characteristics and tones can be described, how does the tea compare to others of its kind? Taiwan Oo... More...

Tea Media Roundtable: Meet & Learn from Top Tea Editors (Room N233)

14 Jun 17
8:30 AM - 10:00 AM
Speaker(s): AARON KIEL ; Anna Wolfe ; Christine Kapperman ; Crystal Petrello ; Gail Gastelu ; Jan Weigel ; LINDA GAYLARD ; Lorna Reeves ; Neil McRitchie
Are you looking to generate publicity in the trade press or on a blog for your tea business? Have you tried to do it yourself, but you’re not... More...

The Importance of Terroir in Chinese Tea and Tea Traditions (Room N239)

14 Jun 17
8:30 AM - 10:00 AM
Speaker(s): SHUNAN TENG
Tea is the wine of the East. To study Chinese tea, especially historical Chinese teas which commands the highest price in the market today, starts ... More...

The Ins and Outs of Scenting, Blending & Flavoring Teas (Room N241)

14 Jun 17
8:30 AM - 11:30 AM
Speaker(s): Scott Svihula
Many companies jump into flavoring and blending teas themselves without really knowing the consequences of manufacturing teas in-house. We will exp... More...

Drink, Cook, Eat: A Modern Take on the Love of Matcha (Room N238)

14 Jun 17
10:15 AM - 11:15 AM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Rona Tison
Matcha, the famed Japanese green tea powder traditionally used in the tea ceremony is fast becoming a staple ingredient in the modern kitchen pantr... More...

Hawaii a New Frontier for Tea Farmers (Room N239)

14 Jun 17
10:15 AM - 11:15 AM
Speaker(s): CAM MUIR ; Eliah Halpenny
Growing tea in a newly recreated bio- diverse native forest on the slope of Maura Loa volcano in Hawaii without the application of herbicides, pest... More...

Ideas for Recruitment, Training and Hiring Employees that Share your Vision (Room N242)

14 Jun 17
10:15 AM - 11:15 AM

Tracks: Marketing & Retailer Skills

Speaker(s): Tim Smith
Many shops are started as the fulfillment of an entrepreneur's dream. Much creativity, passion and many hours go into starting and getting the ... More...

Rooibos, A Uniquely South African Story (Room N237)

14 Jun 17
10:15 AM - 11:15 AM
Speaker(s): MARTIN BERGH
The indigenous shrub-like Rooibos plant with its thin, needle-like leaves (Aspalathus linearis) only grows in the craggy Cederberg area of South Af... More...

Tea in 2021: Growth Markets, Key Drivers and Opportunities in the Global Beverage (Room N233)

14 Jun 17
10:15 AM - 11:15 AM
Speaker(s): Howard Telford
This session will utilize Euromonitor's unique global insights into the all-outlet market size and growth of retail and foodservice tea sales -... More...

CreativiTEA Workshop: The Art and Science of Mind Blowing Beverages (Room N245)

14 Jun 17
11:00 AM - 1:00 PM
Speaker(s): DEBBIE CHRISTIANSEN ; Kevin Christainsen ; YOUNGMOK KIM
Focused Tasting: What’s the difference between a mixologist and a Junior High student combining all the sodas at a 7Eleven? Both will try any... More...

Teas that Depend on Nature's Intervention. (Room N247)

14 Jun 17
11:00 AM - 1:00 PM
Speaker(s): Jane Pettigrew
Five Teas that Depend on Nature’s Intervention This Focused Tasting session will feature 5 teas that only taste as they do because of a cr... More...

Culinary Approach to Product Development (Room N238)

14 Jun 17
11:30 AM - 12:30 PM

Tracks: Growth Opportunities for Tea & Food Service

Speaker(s): Tony Tellin
Tony will discuss how many tactics are a blend of pastry chef, bartender, brewer, distiller, and of course tea blender. He will show and talk about... More...

How to Increase Tea Sales Using the Current Trends of Tea as Lifestyle & Teas as a Wellness Choice (Room N233)

14 Jun 17
11:30 AM - 12:30 PM
Speaker(s): Lynayn Mielke
This presentation will explore the current trend of tea as a lifestyle not just a beverage, and how this will allow you to utilize this trend to in... More...

The Allure & Mystery of Muscatel Teas (Room N239)

14 Jun 17
11:30 AM - 12:30 PM
Speaker(s): SANJAY GUHA
Muscatel is an elusive taste found in some Darjeeling teas, most likely second flush teas. It is very hard to describe the taste in words, but it i... More...

Yaupon, America's 'New,' Old Native Botanical (Room N237)

14 Jun 17
11:30 AM - 12:30 PM
Speaker(s): Abianne Miller Falla
As the only naturally-caffeinated indigenous plant in North America, yaupon was brewed for centuries by Native Americans. And then...lost and forgo... More...

You Have to Start with a Plan: How to Run a Successful Tearoom (Room N242)

14 Jun 17
11:30 AM - 12:30 PM

Tracks: Marketing & Retailer Skills

Speaker(s): Mary Greengo
How do you lead? How to run your business without losing your mind. How to find your balance and how to stay sane all at the same time.   Thi... More...

Beyond Health Benefits – The Real Beauty of Japanese Tea (Room LVCC, North Hall, N1, Special Events Stage)

14 Jun 17
12:00 PM - 1:00 PM
Education of Japanese Green Tea for Tea Industry in United States. Variety and type Processing method Production area More...

Sri Lanka Presents: Pure Ceylon Tea/True Sustainability (Room LVCC, North Hall, N1, Special Events Stage)

14 Jun 17
2:00 PM - 2:45 PM
To celebrate the 150th anniversary of Ceylon tea in Sri Lanka, David DeCandia will be presenting the 3 main pillars of sustainability: Social, econ... More...

Why don’t you choose Japanese Organic Green Tea? (Room LVCC, North Hall, N1, Special Events Stage)

14 Jun 17
3:00 PM - 4:00 PM
Cultivation of Japanese Organic Tea. Introduction of Shizuoka tea production area. More...

World Tea Academy Graduation (Room LVCC, North Hall, Special Events Stage)

14 Jun 17
4:30 PM - 5:00 PM
World Tea Academy will shine a spotlight on the next round of Certified Tea Professionals at this year’s event. This ceremony will also inclu... More...

A Hidden Gem of the Himalayas. Taste the Difference of Nepal Teas (Room N245)

15 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Jeni Dodd
Focused Tasting: Last year's workshop focused on establishing that Trade not Aid was the best way to support Nepal after the crisis of 2015. Th... More...

Can a Tea Plantation Be Fair? Paradoxes and Promises of Fair Trade in Darjeeling, India (Room N239)

15 Jun 17
8:30 AM - 10:00 AM

Tracks: Social, Ethical & Environmental

Speaker(s): SARAH BESKY
Darjeeling is among the world's most expensive tea, but its workers are among India's lowest-paid. Drawing on interviews and long-term rese... More...

Cancelled ---- It’s all in the Cup. Enjoy the Wonderful Teas of Korea. (Room N247)

15 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Fred Y.S Yoo
Focused Tasting: Korean teas, largely produced by small to medium size estates using traditional hand-made methods, are not well known outside of K... More...

Fast Master Herbal Blending Workshop (Room N241)

15 Jun 17
8:30 AM - 11:30 AM
Speaker(s): Rob McCaleb
Buckle up. In three hours you will learn more about the use and blending of herbals – spices, herbs, fruits - than 99% of your fellow citizen... More...

FDA, GMP, SSOP, FSMA, HACCP, OSHA OR USDA? (Room N237)

15 Jun 17
8:30 AM - 10:00 AM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Scott Svihula
Regulatory compliance and certification is a sea of alphabet soup. Those tea companies that blend, flavor or take large bags of tea to make smaller... More...

Intro to Professional Cupping (Room N242)

15 Jun 17
8:30 AM - 11:30 AM
Speaker(s): AARON VICK ; Suzette Hammond
It’s time to take your cupping practice from classroom theory to your daily working tea life, in this deep dive advanced level workshop. Usin... More...

Panel Discussion About Public Tea Festivals (Room N234)

15 Jun 17
8:30 AM - 10:00 AM

Tracks: Diverse Tea Business Topics

Speaker(s): Babette Donaldson ; Dhaval Shah ; JULEE ROSANOFF ; Lorna Reeves ; NAOMI ROSEN ; NICOLE BURRISS
A panel discussion about the viability of open to the public tea festivals in the US as well as some of the pitfalls of and how-to tips for startin... More...

Taking Your Customer's Vision & Bringing it to Fruition (Room N233)

15 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Maria Uspenski
How many times have you had an idea and wanted to pull it together but had no idea where to start? Maria Uspenski has done it time and time again w... More...

Wellness Blending: Benefits of the Top 20 Ingredients. (Room N238)

15 Jun 17
8:30 AM - 10:00 AM
Speaker(s): Sharyn Johnston
This blending foundation course will help you understand tea and herbal blending and what it takes to make a great wellness blend. Learn the health... More...

A Century Long Rivalry of Tea and Coffee: A deep-dive into comparison (Room N234)

15 Jun 17
10:15 AM - 11:15 AM

Tracks: Diverse Tea Business Topics

Speaker(s): YOUNGMOK KIM
We, tea people, understand tea, tea brewing, tea quality, and tea tasting but, how much do we know about tea’s century long rivalry with coff... More...

A Social History of Tea in the UK and the US (Room N239)

15 Jun 17
10:15 AM - 11:15 AM

Tracks: Social, Ethical & Environmental

Speaker(s): Bruce Richardson ; Jane Pettigrew
Authors of A Social History of Tea, Jane Pettigrew and Bruce Richardson, tell the story of tea’s rise in importance in the culture and commer... More...

An Exploration of Yerba Mate: South America's Energizing Botanical Wonder (Room N238)

15 Jun 17
10:15 AM - 11:15 AM
Speaker(s): STEFAN SCHACHTER
In this fact-filled session we will explore this ever-popular botanical brew in its prime, native growing regions of Argentina, Brazil, and Paragua... More...

Labeling & Claims for Tea Products-Insight from the Field (Room N237)

15 Jun 17
10:15 AM - 11:15 AM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Justin Prochnow
Competition for customers in the tea marketplace is at an all-time high and companies are always looking for ways to tout their products and set th... More...

Take it to the Field? The Tea Studio Project (Room N233)

15 Jun 17
10:15 AM - 11:15 AM
Speaker(s): Kevin Gascoyne
As the market's thirst for higher quality tea increases how can tea companies play a proactive role, large or small in the evolving quality of ... More...

A Deep Dive into the Teas of India (Room N247)

15 Jun 17
11:00 AM - 1:00 PM
Speaker(s): SANJAY GUHA
In this focused tasting you will explore the different growing regions in India. You will taste the differences from Assam to Darjeeling to Nilgiri... More...

Tea Blending: The Alchemy of Tea (Room N245)

15 Jun 17
11:00 AM - 1:00 PM
Speaker(s): VICTORIA BISOGNO
Focused Tasting: Join us for a hands-on workshop exploring the inspiring world of blending teas and herbal infusions with Victoria Bisogno, enginee... More...

Flavor Development Through Botanicals (Room N238)

15 Jun 17
11:30 AM - 12:30 PM
Speaker(s): CLARISSA SALAZAR ; ISAIAS SAAVEDRA
“Botanicals” or non-camellia sinensis ingredients are increasing becoming a central part of the specialty tea industry.  Consumer ... More...

Tea at the Crossroads: Conventional or Green? (Room N237)

15 Jun 17
11:30 AM - 12:30 PM

Tracks: Tea Science, Technical, Regulatory

Speaker(s): Nigel Melican
Notwithstanding the Chemical versus Organic agriculture debate, now the “green” growers of tea are dividing into Sustainable, Organic, ... More...

Tea Diplomacy - a new word coined by Confederation of Indian Industries. (Room N239)

15 Jun 17
11:30 AM - 12:30 PM

Tracks: Social, Ethical & Environmental

Speaker(s): JASON MCDONALD ; Rajiv . Lochan
Tea diplomacy is a subject evolving with time where the labour intensive industry need sharper and modern tools to keep this beverage at par with o... More...

The Secret Every Tea Seller needs to know to Sell to Millennials (Room N233)

15 Jun 17
11:30 AM - 12:30 PM
Speaker(s): Greg Lui
Create a tea that is worth sharing. Develop a brand that is worth spreading. With more than 80 Million in their ranks, the Millennials are th... More...

Water Basics: Make or Break a Cup of Tea (Room N234)

15 Jun 17
11:30 AM - 12:30 PM

Tracks: Diverse Tea Business Topics

Speaker(s): Brandon Keith ; JOSHUA INGRAM
Take the guess work out of your water treatment. Spend only what you need to get the correct water treatment. Learn the benefits of a more flavorfu... More...

Beyond Health Benefits – The Real Beauty of Japanese Tea (Room LVCC, North Hall, N1, Special Events Stage)

15 Jun 17
12:00 PM - 1:00 PM
Education of Japanese Green Tea for Tea Industry in United States. Variety and type Processing method Production area More...

Why don’t you choose Japanese Organic Green Tea? (Room LVCC, North Hall, N1, Special Events Stage)

15 Jun 17
1:00 PM - 2:00 PM
Cultivation of Japanese Organic Tea. Introduction of Shizuoka tea production area. More...