World Tea Expo 2017

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

What Moves the Needle in Retail, What is True New Innovations & Trends (Room N233)

13 Jun 17
1:30 PM - 2:30 PM

Tracks: Tea Business Development

This topic that offers a much more realistic definition of product innovations with specifics on what tea products in the past few years have increased drinking occasions. The tea category is criticized for copy-cat blending and dated formats... recently a "tea in a spray can" was touted as innovative, but what is happening is minor changes in packaging and blends that are from building a broader base. True innovation like the "shaken tea" campaign at Starbucks that brought a 29% increase in Teavana iced tea sales and the first organic, fair trade green tea at Wendy's 6,000 locations along with the Argo Tea - Einstein Bagel - Caribou Coffee (tri-branded stores) are genuine innovations that have greatly increased tea consumption at the expense of cola and juices and to some extent coffee.... all positive news for the tea industry.