2019 Midwest Foodservice Expo

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Sessions (128)

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Streetcar Food Tour - SOLD OUT

10 Mar 19

5:15 PM - 8:30 PM

Adventure on Milwaukee’s “The Hop” and visit three dining stops and other must-see landmarks. $60 per person; advance registratio... More...

Latte Art Throwdown

10 Mar 19

6:30 PM - 9:00 PM

Kickapoo Coffee – 232 E Erie St, Milwaukee’s Third Ward Celebrate the coffee community before the show officially opens at... More...

Keynote Super Session: "Happy Employees = Happy Customers" (First Floor - Ballroom AB)

11 Mar 19

10:00 AM - 11:00 AM

Tracks: Workforce

KEYNOTE SUPER SESSION Monday, March 11 Keynote starts at 10:00 am Seating begins at 9:30 am First Floor – Ballroom AB Susan Re... More...

Show Floor Opens (Room 3rd Floor - Exhibit Halls BCD)

11 Mar 19

11:00 AM - 5:00 PM

More...

WRA Booth: Dept of Workforce Development (Room Booth 526)

11 Mar 19

11:00 AM - 1:00 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

Charitable Auction (Room Booth 636)

11 Mar 19

11:01 AM - 4:00 PM

The Charitable Auction in booth 636 raises funds for the non-profit WRA Education Foundation to promote careers in the foodservice and hospitality ... More...

"Building a Workplace Culture Built to Sustain" (Room 203 B)

11 Mar 19

11:30 AM - 12:30 PM

Tracks: Workforce

Speaker(s): Elizabeth Garcia Hall ; Lynea LaVoy CHE

Culture isn’t a two liter. You can’t shake it up and pop the cap open. Thinking about your culture as a buzz term is bad for busines... More...

"Use Packaging to Grow Takeout Sales" (Room 202 B)

11 Mar 19

11:30 AM - 12:30 PM

Tracks: Marketing, Operations

Speaker(s): Anh Hang

There’s no doubt that food delivery and takeout is becoming a regular topic in the foodservice. This segment's sales is projected to grow... More...

Pastry Studio: Layers of Flavor OSA-Fillings

11 Mar 19

11:30 AM - 12:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Chef Julia Steinhiser of Fox Valley Technical College. More...

Quick Bite: Don't Let Pests Shut You Down: Tips and Tricks to Good Sanitation

11 Mar 19

12:00 PM - 12:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Batzner Pest Control and Laura Temke of City of West Allis Health Dept. More...

Quick Bite: Get Your Small Business Noticed on Social Media

11 Mar 19

12:00 PM - 12:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Brian Weavel of Anna's Pizza & Pasta. More...

Quick Bite: Growing on Purpose - The Formula to Strengthen Your Team and Improve Your Customer's Experience

11 Mar 19

12:00 PM - 12:30 PM

Tracks: Workforce

Quick Bite presented by Dave Molenda of Positive Polarity. More...

The Bar: Cocktail Pillars: Master an Infinite Number of Cocktails with a Handful of Formulas

11 Mar 19

12:00 PM - 12:45 PM

Tracks: Bar & Beverage

Presented by Bittercube More...

Quick Bite: Glove Use vs. Bare Hand Contact

11 Mar 19

12:30 PM - 1:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Laura Temke of City of West Allis Health Dept More...

Quick Bite: Retaining Staff in Small Independent Businesses

11 Mar 19

12:30 PM - 1:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Luke Zahm of Driftless Cafe. More...

Quick Bite: Rock Your Social Posts with Pics that Pop

11 Mar 19

12:30 PM - 1:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Kris Larson of Becket's. More...

"Putting Gen Z to Work in Restaurants" (Room 202 C)

11 Mar 19

12:45 PM - 1:45 PM

Tracks: Workforce

Speaker(s): Rob Gifford

With job openings in restaurants at a record high, and millions of people from Generation Z slated to enter the workforce, it’s more importan... More...

"Sustainability Practices at Miller Park" (Room 203 D)

11 Mar 19

12:45 PM - 1:45 PM

Tracks: Operations

Speaker(s): Seth VanderLaan

Miller Park, home of the Milwaukee Brewers, takes a major league approach to sustainability, local sourcing, and green business initiatives. In thi... More...

Pastry Studio: Kringle Sampling

11 Mar 19

1:00 PM - 2:00 PM

Tracks: Bakery & Pastry

Attendees taste and vote for their favorite Kringle! More...

Quick Bite: Build Your Culture to Build Your Team

11 Mar 19

1:00 PM - 1:30 PM

Tracks: Workforce

Speaker: Jenny Krueger More...

Quick Bite: How to Pass an Inspection

11 Mar 19

1:00 PM - 1:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Citlali Mendieta-Ramos of Antigua Latin Inspired Kitchen and Laura Temke of City of West Allis Health Dept. More...

Quick Bite: The Magic Ingredient: Driving a Marketing Strategy with Data

11 Mar 19

1:00 PM - 1:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Mike Gotera of Upserve. More...

The Bar: Sustainability Behind the Bar: Straw Alternatives and Other Eco-Friendly Practices

11 Mar 19

1:00 PM - 1:45 PM

Tracks: Bar & Beverage

Presented by Bittercube More...

WRA Booth: Dept of Agriculture, Trade and Consumer Protection (Room Booth 526)

11 Mar 19

1:00 PM - 2:30 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

Quick Bite: Ask the Food Safety Team Your Licensing Questions

11 Mar 19

1:30 PM - 2:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Mark Lehman of the Dept of Ag, Trade and Consumer Protection (DATCP) and Laura Temke of the City of West Allis ... More...

Quick Bite: Creating Staff Culture that is Mission Driven in Restaurants

11 Mar 19

1:30 PM - 2:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Luke Zahm of Driftless Cafe. More...

Quick Bite: It's a Beautiful Day in My Neighborhood: Ideas on How to Be Active in Your Community

11 Mar 19

1:30 PM - 2:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Brian Weavel of Anna's Pizza & Pasta. More...

"5 Digital Strategies to Drive Guest Engagement" (Room 201 A)

11 Mar 19

1:45 PM - 2:45 PM

Tracks: Marketing

Speaker(s): Chad Horn

Here’s a useful exercise: Take 25 seconds to make a mental list of the most important things your restaurant does to elevate your guest exper... More...

"CBD Frontiers: The Wild West of CBD in Foodservice" (Room 203 B)

11 Mar 19

2:00 PM - 3:00 PM

Tracks: Operations

Speaker(s): Larry Hanson ; Luke VandenLangenberg ; Steve Ingham ; Susan Quam

The hemp movement is a cutting-edge industry. As federal and state bodies define whether hemp is legal or illegal, regulatory agencies struggle to ... More...

"Onboard New Employees with Self-Guided Training" (Room 202 D)

11 Mar 19

2:00 PM - 3:00 PM

Tracks: Workforce

Speaker(s): Sara Warden

Stop onboarding new employees the way you’ve always done it! Instead of telling and showing new hires everything that they need to know, let ... More...

Fiserv Forum: Behind the Scenes Tour - SOLD OUT

11 Mar 19

2:00 PM - 3:15 PM

Take a behind the scenes tour exploring the BOH operations of an impressive entertainment arena and home to the Milwaukee Bucks. The in-d... More...

Quick Bite: Active Managerial Control - What the Heck Is It?

11 Mar 19

2:00 PM - 2:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Randy Treu of The Nash and Sara Gutche and Stacie Hevron of the City of Racine Health Dept. More...

Quick Bite: How to Take Food Photos Like a Pro

11 Mar 19

2:00 PM - 2:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Kris Larson of Becket's. More...

Quick Bite: Strategies to Overcome Labor Shortages

11 Mar 19

2:00 PM - 2:30 PM

Tracks: Workforce

Speaker: Tracy Hall More...

The Bar: 3 Ingredient Cocktails - Surprising and Simple!

11 Mar 19

2:00 PM - 2:45 PM

Tracks: Bar & Beverage

Presented by Dan Dufek of Breakthru Beverage Wisconsin More...

Pastry Studio: Fun with Fudge!

11 Mar 19

2:30 PM - 3:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Jill Backhus of Lawrence Foods. More...

Quick Bite: Marketing & Diner Insights

11 Mar 19

2:30 PM - 3:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Ilan Boico of OpenTable. More...

Quick Bite: My Menu is Too Big! (and Common Violations as a Result)

11 Mar 19

2:30 PM - 3:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Katie Matulis of the Dept of Ag, Trade & Consumer Protection. More...

Quick Bite: Staffing in a Rural Area - Problems & Concerns

11 Mar 19

2:30 PM - 3:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Luke Zahm of Driftless Cafe. More...

WRA Booth: Dept of Workforce Development (Room Booth 526)

11 Mar 19

2:30 PM - 4:00 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

Quick Bite: Attract and Retain the Ultimate Staff

11 Mar 19

3:00 PM - 3:30 PM

Tracks: Workforce

Speaker: Jenny Krueger More...

Quick Bite: Food on the Go: Mobile Restaurants, Temporary Stands and Catering

11 Mar 19

3:00 PM - 3:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Dan Nowak of Tall Guy and a Grill Catering and Laura Temke of City of West Allis Health Dept. More...

Quick Bite: Food Photography and Styling Tips

11 Mar 19

3:00 PM - 3:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Kris Larson of Becket's. More...

The Bar: Garnishes: Upping the Ante with Functional, Cost-effective Ingredients

11 Mar 19

3:00 PM - 3:45 PM

Tracks: Bar & Beverage

Presented by Dan Dufek of Breakthru Beverage Wisconsin More...

"Restaurant Website SEO - Search Engine Strategy Done Right" (Room 202 B)

11 Mar 19

3:15 PM - 4:15 PM

Tracks: Marketing

Speaker(s): Chris Remington

Search engine optimization (SEO) for restaurant websites is made up of many ingredients. A pound of on-page content, mixed with some well-blended w... More...

"Using Video Marketing" (Room 201 A)

11 Mar 19

3:15 PM - 4:15 PM

Tracks: Marketing

Speaker(s): Bruce Irving

When you go on social media platforms like Instagram, Facebook, YouTube or Twitter, you’ll often notice that video is prevalent in many posts... More...

"The Price is Right: How to Count Costs and Set Prices" (Room 202 C)

11 Mar 19

3:45 PM - 4:45 PM

Tracks: Operations

Speaker(s): Lacey Reichwald

Creating a profitable menu is both an art and a science. In this session, you will learn how to calculate food costs, labor costs, and overhead rel... More...

College & Industry Networking Event

11 Mar 19

4:00 PM - 6:00 PM

College students and industry professionals can connect over complimentary wine and soda - 4pm-6pm at the Hyatt's Milwaukee Room. ... More...

WBA Awards & Appetizers Night

11 Mar 19

4:00 PM - 8:00 PM

Bakery pros can network and enjoy heavy appetizers with the Wisconsin Bakers Association in Ballroom D of the Wisconsin Center. Advance registratio... More...

Industry Night - Happy Hour

11 Mar 19

5:00 PM - 7:00 PM

Join the industry - MFE attendees and exhibitors - for a Monday night happy hour at the Miller Time Pub & Grill in the Hilton Downtown Milwauke... More...

ServSafe Food Manager Review & Certification Exam (Room 103 C & 103 D)

12 Mar 19

8:00 AM - 5:30 PM

Tracks: Operations

ServSafe Food Manager Review & Certification Exam The WRA Education Foundation's ServSafe Food Manager Certification program offers a co... More...

"Are You Prepared for the Self-Service Era?" (Room 202 B)

12 Mar 19

9:30 AM - 10:30 AM

Tracks: Marketing

Speaker(s): Steve Lipkin

The self-order revolution has arrived. Today’s younger consumers gravitate toward the convenience lifestyle, digital communications and techn... More...

"Dining Habits of Generation Z" (Room 203 B)

12 Mar 19

9:30 AM - 10:30 AM

Tracks: Marketing, Operations

Speaker(s): Bret Yonke ; Jessica Cravero

Hear competitive research, consumer insights and industry trends on Generation Z from an industry leader: Technomic. From this session, you'... More...

Fiserv Forum: Behind the Scenes Tour - SOLD OUT

12 Mar 19

9:30 AM - 10:45 AM

Start your day with a behind the scenes tour exploring the BOH operations of an impressive entertainment arena and home to the Milwaukee Bucks.&nbs... More...

Show Floor Opens (Room 3rd Floor - Exhibit Halls BCD)

12 Mar 19

10:00 AM - 4:00 PM

More...

Charitable Auction (Room Booth 636)

12 Mar 19

10:01 AM - 3:00 PM

The Charitable Auction in booth 636 raises funds for the non-profit WRA Education Foundation to promote careers in the foodservice and hospitality ... More...

ProStart Invitational

12 Mar 19

10:01 AM - 3:00 PM

Wisconsin high school students compete for scholarship dollars and a trip to nationals in two high-energy competitions – culinary and man... More...

"Best Practices for Business Finance and Cash Flow" (Room 202 C)

12 Mar 19

10:30 AM - 11:30 AM

Tracks: Operations

Speaker(s): Ed Hastreiter CPA ; Joseph Hastreiter

Having a full understanding of your cash flow – what’s coming in and going out - is the only real way to make the most profitable decis... More...

"Marketing Your Business for the Now" (Room 201 A)

12 Mar 19

10:30 AM - 11:30 AM

Tracks: Marketing

Speaker(s): Bruce Irving

Marketing strategies change quickly. During this seminar, Bruce Irving of Smart Pizza Marketing will walk through which marketing tactics and platf... More...

Pastry Studio: Royal Icing - Piping and Painting

12 Mar 19

10:30 AM - 11:15 AM

Tracks: Bakery & Pastry

Pastry studio demo led by Chef Jen McClure of Fox Valley Technical College. More...

WRA Booth: Dept of Revenue / Alcohol & Tobacco Enforcement Unit (Room Booth 526)

12 Mar 19

10:30 AM - 12:30 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

"Leading a Fair Kitchen: The Importance of Staff Health and Happiness" (Room 203 B)

12 Mar 19

11:30 AM - 12:30 PM

Tracks: Workforce

Speaker(s): Adam Siegel ; Charles Ford ; Einav Gefen ; FairKitchens, a movement of chefs supporting chefs ; Kyle Cherek

This industry suffers from an epidemic of depression, deprivation and substance abuse. Make the effort to maintain a positive, sustainable wor... More...

"Non-Paid Media: Boost Sales by Branding, Not Selling" (Room 202 B)

12 Mar 19

11:30 AM - 12:30 PM

Tracks: Marketing

Speaker(s): Andy Larsen ; Sam Burns

It’s hard to resist the temptation to promote your restaurant every chance you get. But if you’re interacting with someone on social me... More...

Pastry Studio: Fun with Brownies!

12 Mar 19

11:30 AM - 12:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Jill Backhus of Lawrence Foods. More...

Quick Bite: How to Build a Stronger Team through Employee Engagement

12 Mar 19

11:30 AM - 12:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Barkha Daily of the cheel / the baree. More...

Quick Bite: My Menu is Too Big! (and Common Violations as a Result)

12 Mar 19

11:30 AM - 12:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Katie Matulis of the Dept of Ag, Trade & Consumer Protection (DATCP). More...

Quick Bite: Outside/Inside Marketing: Give Guests a Consistent Experience from the Outside to the Inside with Your Imaging, Voice and Identity

12 Mar 19

11:30 AM - 12:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Ann Rakowiecki of Front of House Marketing. More...

The Bar: Fast Craft Cocktails: A Beginner's Guide to Batching Cocktails

12 Mar 19

11:30 AM - 12:15 PM

Tracks: Bar & Beverage

Presented by Bittercube More...

Quick Bite: Creating a Brand that Sticks: Pointers on How to Win the Online Game of Being Seen

12 Mar 19

12:00 PM - 12:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Michael Powers of Toast. More...

Quick Bite: Don't Let Pests Shut You Down: Tips and Tricks to Good Sanitation

12 Mar 19

12:00 PM - 12:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Batzner Pest Control and Laura Temke of City of West Allis Health Dept. More...

Quick Bite: Reducing Labor Costs Through Better Training

12 Mar 19

12:00 PM - 12:30 PM

Tracks: Workforce

Speaker: Tracy Hall More...

Pastry Studio: Glitter and Luster with Gum Paste Flowers and Marvelous Molds

12 Mar 19

12:30 PM - 1:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Samantha Kristiansen of Cook Specialty. More...

Quick Bite: Glove Use vs. Bare Hand Contact

12 Mar 19

12:30 PM - 1:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Laura Temke of City of West Allis Health Dept. More...

Quick Bite: Key Ingredients for Your Employee Value Proposition

12 Mar 19

12:30 PM - 1:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Sarita Mannigel and Kevin Henry of Food Fight Restaurant Group. More...

Quick Bite: Marketing Strategy: What is Your Identity?

12 Mar 19

12:30 PM - 1:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Robert Prosser of Ishnala Supper Club. More...

The Bar: Using Bitters Beyond Classic Cocktails: Bitters are a Great Way to Spice Up Your Drink Menu

12 Mar 19

12:30 PM - 1:15 PM

Tracks: Bar & Beverage

Presented by Bittercube More...

WRA Booth: Dept of Agriculture, Trade and Consumer Protection (Room Booth 526)

12 Mar 19

12:30 PM - 2:00 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

"Consumer Behavior in the Digital World" (Room 201 A)

12 Mar 19

12:45 PM - 1:45 PM

Tracks: Marketing

Speaker(s): Laura Sardegna

Digital is influencing a consumer’s decision journey more and more everyday. Time spent on digital media and technology is increasing. ... More...

"Don't Be a Boss, Be a Leader" (Room 202 C)

12 Mar 19

12:45 PM - 1:45 PM

Tracks: Workforce

Speaker(s): Barkha Daily

By leading with emotional intelligence, you’ll become a role model for your staff and influence successes within your team. In this session, ... More...

Quick Bite: Build a Marketing Calendar That's Easier to Implement

12 Mar 19

1:00 PM - 1:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Ann Rakowiecki of Front of House Marketing. More...

Quick Bite: Build Your Culture to Build Your Team

12 Mar 19

1:00 PM - 1:30 PM

Tracks: Workforce

Speaker: Jenny Krueger More...

Quick Bite: Food on the Go: Mobile Restaurants, Temporary Stands and Catering

12 Mar 19

1:00 PM - 1:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Dan Nowak of Tall Guy and a Grill Catering and Laura Temke of City of West Allis Health Dept. More...

Pastry Studio: Decorating Tips and Tricks

12 Mar 19

1:30 PM - 2:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Cheryl Miranda of Milwaukee Area Technical College. More...

Quick Bite: Do You Have an Employee Branding Statement?

12 Mar 19

1:30 PM - 2:00 PM

Tracks: Workforce

Workforce Quick Bite presented by Sarita Mannigel and Kevin Henry of Food Fight Restaurant Group. More...

Quick Bite: Marketing & Diner Insights

12 Mar 19

1:30 PM - 2:00 PM

Tracks: Marketing

Marketing Quick Bite presented by Ilan Boico of OpenTable. More...

Quick Bite: The Do's and Don'ts of Date Marking

12 Mar 19

1:30 PM - 2:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Caitlin Jehn of Waukesha County Environmental Health. More...

The Bar: Garnishes: Upping the Ante with Functional, Cost-effective Ingredients

12 Mar 19

1:30 PM - 2:15 PM

Tracks: Bar & Beverage

Presented by Dan Dufek of Breakthru Beverage Wisconsin More...

"Dining Scene Disruptors: Food Halls" (Room 203 B)

12 Mar 19

2:00 PM - 3:00 PM

Tracks: Operations

Speaker(s): Angela Rondinelli ; Kyle Cherek ; Rachel Wiesner ; Steve O'Brien

In this panel discussion, you'll hear from innovators in the dining scene, operating with the evolution of dining demands of cafeteria sett... More...

"Your Brand is Perfect for Someone, But Who" (Room 202 B)

12 Mar 19

2:00 PM - 3:00 PM

Tracks: Marketing

Speaker(s): Jaimi Brown

It’s likely the only person who got up out of bed this morning thinking about your brand – is you. But, there are many other things you... More...

Quick Bite: How to Pass an Inspection

12 Mar 19

2:00 PM - 2:30 PM

Tracks: Operations

Food Safety Quick Bite presented by Citlali Mendieta-Ramos of Antigua Inspired Kitchen and Laura Temke of City of West Allis Health Dept. More...

Quick Bite: Marketing Strategy: What is Your Identity?

12 Mar 19

2:00 PM - 2:30 PM

Tracks: Marketing

Marketing Quick Bite presented by Robert Prosser of Ishnala Supper Club. More...

Quick Bite: Strategies to Overcome Labor Shortages

12 Mar 19

2:00 PM - 2:30 PM

Tracks: Workforce

Speaker: Tracy Hall More...

WRA Booth: Dept of Revenue / Alcohol & Tobacco Enforcement Unit (Room Booth 526)

12 Mar 19

2:00 PM - 3:30 PM

Stop in the WRA booth to interact with reps from the Department of Workforce Development (DWD), Department of Agriculture, Trade and Consumer Prote... More...

Pastry Studio: Versatility in Baking

12 Mar 19

2:30 PM - 3:15 PM

Tracks: Bakery & Pastry

Pastry Studio demo led by Tina Kettleson and Tom Wiegel of BakeMark. More...

Quick Bite: Ask the Food Safety Team Your Licensing Questions

12 Mar 19

2:30 PM - 3:00 PM

Tracks: Operations

Food Safety Quick Bite presented by Mark Lehman of the Dept of Agriculture, Trade and Consumer Protection (DATCP) and Laura Temke of the City of We... More...