It’s hard to resist the temptation to promote your restaurant every chance you get. But if you’re interacting with someone on social media – or courting editorial coverage – selling can be counterproductive.
In this session, you'll hear best practices on how to engage with, and activate, your online community and media contacts.
Takeaways will include:
- Why non-paid media messages should be different than paid media (advertising)
- How to think like an editor/producer
- How to create organic social media content that engages
- What social media measurement metrics you should focus on
- Basic tips for creating and sharing content (video and photo) for social media