2019 Midwest Foodservice Expo

"Consumer Behavior in the Digital World" (Room 201 A)

12 Mar 19
12:45 PM - 1:45 PM

Tracks: Marketing

Digital is influencing a consumer’s decision journey more and more everyday.  Time spent on digital media and technology is increasing. Marketers and brands that want to stay relevant need to understand the behaviors of their customers in a digital first world.

In this session, you will discover many ways to reach your customers through search, video and display.  You’ll gain an understanding of how to drive footsteps to your restaurants and stores. 

Takeaways include how:

  • Digital is influencing aspects of your customers decision journey
  • To reach your customers through media efficiently and effectively
  • To engage your local audiences and customers
  • To build better digital experiences that your customers are craving