2018 WPC

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Sessions (23)

The Future of Fragrance & Growth Opportunities

05 Jun 18
9:15 AM - 10:00 AM
Speaker(s): Hannah Symons
Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value, sacrificing sho... More...

Creative Expression in Perfumery

05 Jun 18
10:00 AM - 10:45 AM
Speaker(s): Jean-Claude Ellena
*Please note this workshop will be conducted in French. Join master perfumer, Jean-Claude Ellena, in his poetic masterclass about his crea... More...

The Past, Present, & Future of Signature Perfume Ingredients

05 Jun 18
11:00 AM - 11:45 AM
Speaker(s): Robert Bedoukian, PhD ; Zerlina Dubois
New synthetic ingredients have defined many of the iconic fragrance launches of our time. From Charlie, to Cool Water, to the popularity of Bath &a... More...

Rethinking Intellectual Fragrance Property (Euterpe Meeting Room - Level 3)

05 Jun 18
12:30 PM - 1:00 PM
Speaker(s): Christophe Laudamiel ; Claire Guillemin, PhD
For centuries perfume creators and manufacturers relied upon trade secrets to protect their proprietary formulas—the creation of which typica... More...

Société Internationale des Parfumeurs Créateurs (Athena Ballroom Level 2)

05 Jun 18
2:45 PM - 3:05 PM
Speaker(s): Calice Becker
The Société Internationale des Parfumeurs Créateurs (SIPC) is working to express a larger vision for perfumers and perfumery in the indus... More...

Perfume and Policy (Athena Ballroom Level 2)

05 Jun 18
3:05 PM - 3:50 PM
Speaker(s): Farah Ahmed ; Martina Bianchini ; Pamela Oskiuta
Fragrance has the power to enhance lives, bringing moments of delight and joy to the world. As the industry creates, innovates, and grows, it is cr... More...

Restoring Perfume's Past and Future Models (Athena Ballroom Level 2)

05 Jun 18
4:05 PM - 4:25 PM
Speaker(s): Saskia Wilson-Brown
In this talk, Wilson-Brown will discuss some of the challenges inherent in the recreation of historic perfumes; the impact historic scents could ha... More...

Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose (Athena Ballroom Level 2)

05 Jun 18
4:30 PM - 4:50 PM
Speaker(s): Bérangère Magarinos-Ruchat
In recent years many companies embarked on a journey to redefine the purpose of their business and their brands. This broad movement in today&rsquo... More...

Focusing on the "Why:" A New Direction for Our Industry (Athena Ballroom Level 2)

05 Jun 18
4:50 PM - 5:00 PM
Speaker(s): Armand de Villoutreys
Focusing on the question ‘why?’ Armand will discuss in his closing keynote how new cultural values around the world are redefining... More...

Reimagining Fragrance, From Product to Purchase (Athena Ballroom Level 2)

06 Jun 18
9:15 AM - 10:00 AM
Speaker(s): Eric Korman
Phlur's unique approach to product development is rooted in shaking up the traditional fine fragrance business model. The retail experienc... More...

Sillage in Fine Fragrance (Euterpe Meeting Room - Level 3)

06 Jun 18
10:00 AM - 10:45 AM
Speaker(s): Carlos Benaim ; John Brahms, PhD
One of the most important aspects in fragrance is sillage, or the trail of scent—a critical element of the scent experience. Benaim and Brahm... More...

Navigating a Career in Perfumery (Euterpe Meeting Room - Level 3)

06 Jun 18
11:00 AM - 11:45 AM
Speaker(s): Calice Becker ; Linda Song
What does it take to succeed as a perfumer? As a master perfumer with notable wins, Calice Becker will share her experience of balancing a creative... More...

Developing Non-Alcoholic Fragrances (Euterpe Meeting Room - Level 3)

06 Jun 18
12:30 PM - 1:00 PM
Speaker(s): Reimar Bruening, PhD
This presentation introduces hydrocarbon solvents from renewable botanical sources as alternative tools for the creation of innovative fragrance ma... More...

Fragrance Industry Opportunities to Create Value in Retail (Athena Ballroom Level 2)

06 Jun 18
3:05 PM - 3:25 PM
Speaker(s): Maurizio Volpi
E-commerce and non-traditional retail have consequences on the fragrance industry. In his opening keynote, Maurizio Volpi will address th... More...

Niche 2.0: The Future of Niche Perfumery (Athena Ballroom Level 2)

06 Jun 18
3:25 PM - 3:50 PM
Speaker(s): Eddie Bulliqi
This presententation surveys the cultural and business landscape from which niche perfumery originated, including its subsequent category splinteri... More...

Fragrance Panel: Future-Proofing the Industry (Athena Ballroom Level 2)

06 Jun 18
4:05 PM - 4:50 PM
Speaker(s): Dionisio Ferenc ; Farah Ahmed ; Felix Mayr-Harting ; Jerry Vittoria ; Ricardo Omori
What are the biggest changes that will shape the fragrance industry in the next decade? Fragrance industry executives from leading houses will join... More...

NEST Fragrances: Behind the Brand (Athena Ballroom Level 2)

07 Jun 18
9:15 AM - 10:00 AM
Speaker(s): Laura Slatkin ; Nancy McKay
In the opening keynote, NEST Fragrances' Laura Slatkin, founder and executive chairman, and Nancy McKay, CEO, will discuss the business an... More...

A Brand New Key to Create the Perfume of Tomorrow (Euterpe Meeting Room - Level 3)

07 Jun 18
10:15 AM - 11:00 AM
Speaker(s): Gilles Oddon ; Olivier Cresp
Hedonic qualities and positive emotions have always been the main driver of perfumers’ creativity. Today, consumers are increasingly loo... More...

A World Tour Through Scent (Euterpe Meeting Room - Level 3)

07 Jun 18
11:15 AM - 12:00 PM
Speaker(s): Dave Apel ; Émilie Copperman ; Mathieu Chévara
Unlike most artistic mediums, such as visual arts or music, the understanding of scent is not taught to schoolchildren. As such, most people around... More...

A New IDEA to Strengthen Fragrance Industry Partnerships (Euterpe Meeting Room - Level 3)

07 Jun 18
12:30 PM - 1:00 PM
Speaker(s): Helmut Greim ; Jim Bridges ; Matthias Vey ; Neil Owen ; Veronique Scailteur
The International Dialogue for the Evaluation of Allergens (IDEA) is a multi-stakeholder initiative facilitated by the International Fragrance Asso... More...

Tide: The History of the Smell of Clean in North America (Athena Ballroom Level 2)

07 Jun 18
3:05 PM - 3:25 PM
Speaker(s): Rafael Trujillo
In 1947, Tide was introduced to the public following a successful market test as the first synthetic heavy-duty granular detergent. The&n... More...

The Four Biggest Threats to the Perfume Industry (Athena Ballroom Level 2)

07 Jun 18
3:30 PM - 3:50 PM
Speaker(s): Miguel Alemañy
Our industry is at a crossroad. On one hand it is the most vibrant it has been in a long time and enjoying growth, but on the other, it is facing s... More...

New Power and Transparency in an Open Age (Athena Ballroom Level 2)

07 Jun 18
4:05 PM - 4:25 PM
Speaker(s): Christophe Laudamiel ; Josiah Ryan
Social media has changed—in an irreversible fashion—the way people desire, discover and understand perfumes. Laudamiel and Ryan share t... More...