2018 WPC

Perfume and Policy (Room Athena Ballroom Level 2)

Fragrance has the power to enhance lives, bringing moments of delight and joy to the world. As the industry creates, innovates, and grows, it is critical that policies we advance – legislative, regulatory, and finished goods and retailer programs – foster our ability to continue enhancing lives. In this session, IFRA, SC Johnson, and the Fragrance Creators Association, will each share their unique insights on how these organizations are leading and navigating policies that affect perfumery. Learn about IFRA’s work related to industry best practices, SC Johnson’s journey to build consumer and stakeholder trust through transparency, and Fragrance Creators' efforts in sharing our values with consumers. And, understand the value the perfumer’s perspective plays in shaping the development of fragrance industry policy.