New Power and Transparency in an Open Age
(Room Athena Ballroom Level 2)
07 Jun 18
4:05 PM
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4:25 PM
Social media has changed—in an irreversible fashion—the way people desire, discover and understand perfumes. Laudamiel and Ryan share their unique initiatives of telling the public the story of how fine fragrances are actually created to enhance the general appreciation around perfume making. Consumers now demand knowledge, transparency, and authenticity in the Internet age. The fragrance industry is one of the last luxury industries cloaked in secrecy presented through slick and fairytale-like marketing. How do we meet this growing demand for genuine accessibility? The speakers will aim at nudging the fragrance industry toward embracing the open spirit of the age and building deep and more transparent relationships with consumers who make our art and magic possible.