The Past, Present, & Future of Signature Perfume Ingredients
05 Jun 18
11:00 AM
-
11:45 AM
New synthetic ingredients have defined many of the iconic fragrance launches of our time. From Charlie, to Cool Water, to the popularity of Bath & Body Works, the successful use of signature ingredients can create a unique effect that separates your fragrance from the pack and leaves consumers wanting more. In this talk, Dubois and Bedoukian, Ph.D. will discuss how novel, high-impact ingredients and consumer culture have influenced and created some of the iconic trends and product launches in the perfume industry.