Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose
(Room Athena Ballroom Level 2)
05 Jun 18
4:30 PM
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4:50 PM
In recent years many companies embarked on a journey to redefine the purpose of their business and their brands. This broad movement in today’s business should make us reflect on the purpose of our industry. While we are sometimes challenged by new consumers' expectations, our industry has made noticeable progress in sustainability. The session will discuss how our industry is reinventing our purpose. The talk will go beyond the industry trend and discuss perfumes with purpose; and how an iconic signature, or a hero ingredient can help a meaningful brand drive its story with consumers.