2018 WPC

The Four Biggest Threats to the Perfume Industry (Room Athena Ballroom Level 2)

Our industry is at a crossroad. On one hand it is the most vibrant it has been in a long time and enjoying growth, but on the other, it is facing significant threats that if not addressed could curtail our growth significantly. Some of the threats are external and known, but some are self-generated and less obvious. This talk delineates the four major issues from the author’s point of view.