Digital Dealer Conference & Expo 24

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KEYNOTE ADDRESS: THE "IF" FACTOR -- International Business Strategist and Extreme Athlete Shares Key Lessons That ALL High Performers, Across ALL Industries, Have Learned to Get to That Point in Their Life and Career

12 Apr 18
9:00 AM - 9:50 AM
Speaker(s): Dan Waldschmidt
Champion ultra-runner, author, speaker, and elite strategist to business leaders across the world, Dan Waldschmidt, pushes the limits of high perfo... More...

How to Turn Your Website Into Your Best Salesperson: Winning Today's Online War With Engagement (Room S321)

12 Apr 18
10:00 AM - 10:55 AM
Dealers spend millions of dollars driving consumers to their websites to ‘capture’ them as leads. But today’s online shoppers are... More...

“Prime Time” Is Now “Anytime” - Is Your Dealership Ready for the Connected TV Revolution? -- How to Use Connected and Addressable TV to Reach the Right Living Rooms and Sell More Cars (Room S331CD)

12 Apr 18
10:05 AM - 10:55 AM
Consumers are increasingly cutting the cord and ditching expensive monthly cable bills because numerous new options are available for them to strea... More...

Improve Your Process to Get 75% Internet Lead Engagement -- How Increasing Engagement Through a Personalized Customer Experience By Using Texting, Video, AI and Social Media = More Appointments (Room S330GH)

12 Apr 18
10:05 AM - 10:55 AM
Engagement HAS to be the metric that dealerships focus on to be more successful in 2018. It's pretty simple, if you talk to more people, you se... More...

Stronger Together: Building and Participating in a Culture That Breeds Excellence (Room S330EF)

12 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Christy Roman ; Nicole Ashe ; Subi Ghosh
Culture is one of the most difficult concepts for dealerships to embrace. We believe that one person can make a significant impact on changing a cu... More...

The Best Offense Is a Good Defense -- Learn Proven Conquesting Strategies (Backed by Real-World Case Studies) That Increase Same Brand Attention and Reduce Off-Brand Interest (Room S322)

12 Apr 18
10:05 AM - 10:55 AM
Less than 50% of today’s car buyers are committed to a specific vehicle make when they start shopping. On their path to purchase, they spend ... More...

The Connected Fleet: How a Digital Fleet Is Key to Customer Experience and the Bottom Line (Room S330A)

12 Apr 18
10:05 AM - 10:55 AM
As the auto industry continues to evolve to incorporate new technologies and ownership models, how does the automotive retail model survive? The fu... More...

The Top 10 Questions to Ask Your Agency -- Learn How to See Through the Sales Pitches and Make Fact-Driven Marketing Partner Decisions (Room S329)

12 Apr 18
10:05 AM - 10:55 AM
On the surface, most digital agencies appear quite similar. So how can you really decide which one is the best fit for your dealership? The ten &ld... More...

Training VS Coaching: Do Your Sales Managers REALLY Know the Difference? -- Best Practices Around Training and Coaching Will Be Examined As We Compare and Contrast the Two Employee Development Necessities! (Room S330CD)

12 Apr 18
10:05 AM - 10:55 AM
The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world... More...

Using Attribution to Master Today’s Multi-Touch Environment (Room S330B)

12 Apr 18
10:05 AM - 10:55 AM
Today’s multi-touch environment has created a tangled web of vendors and data. Every vendor claims their solution is working, but data can ea... More...

Back to Basics: A Roadmap to Success in 2018 -- Tangible Best Practices (That Must Be Implemented Regardless of Brand, CRM, or Any Software Used) to Perfect Your Internet Follow-Up in 2018 and Sell More Cars (Room S322)

12 Apr 18
11:10 AM - 12:00 PM
Dealers today are pulled in countless directions on how to best follow up with their internet leads, but one thing remains the same, the customer. ... More...

Drive More Showroom Traffic With Video – Best Practices for Implementing a Successful Video Strategy at Your Dealership (Room S330B)

12 Apr 18
11:10 AM - 12:00 PM
We know our customers are shopping 20 plus sites on average before they make a vehicle purchase. They are inundated with plain text emails througho... More...

Executive Leadership for Multi-Generational Dealerships -- How to Be an Effective Communicator and Create a High-Touch, High-Performing Dealership (Room S330GH)

12 Apr 18
11:10 AM - 12:00 PM
Leadership communication is the cornerstone of a high-performing dealership. It plays a crucial role in attracting top talent, motivating staff, an... More...

Finding Your Next Customer: It’s All in the Data (Room S330EF)

12 Apr 18
11:10 AM - 12:00 PM
Speaker(s): Brian Pasch ; Paul Schnell
Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data min... More...

Growing Your Store by 20% With a Proven BDC Process (Room S330A)

12 Apr 18
11:10 AM - 12:00 PM
Why is it most BDC’s fall short of their expectations? Why is it some dealers have truly "locked in” to a successful BDC process a... More...

How to Spend Your Dealership Ad Dollars: What Works for Online Display Advertising -- Learn What Tactics Other Successful Auto Dealerships Are Using Today Across Mobile and the Programmatic Space (Room S331CD)

12 Apr 18
11:10 AM - 12:00 PM
This session will help auto dealers understand the value of a digital programmatic advertising strategy. Casey will share valuable and important st... More...

Is Multi-Touch Attribution Really All It’s Cracked Up to Be? – Why an Alternative Model Might Make More Sense for Auto Dealers (Room S331AB)

12 Apr 18
11:10 AM - 12:00 PM
Few dealers have the budget, resources and sophistication to really make good use of Multi-Touch Sales Attribution. The remaining 80% just want som... More...

Millennial Buyers Are at Your Dealership Today! Are You Ready for Them? – Common Myths About Millennial Buying Habits (Room S330CD)

12 Apr 18
11:10 AM - 12:00 PM
The newest automotive buyers today are the 75+ million Millennials in the U.S. To capitalize on this growing segment of buyers, understanding what&... More...

The Next Frontier: Capturing High-Margin Service and Parts Business With Digital Marketing – How to Attract Service and Parts Business via Internet, Search, Video, Mobile and Social Marketing (Room S329)

12 Apr 18
11:10 AM - 12:00 PM
In this session, you will learn why on average 75% of new car customers defect to the aftermarket in the first year and how to get your unfair shar... More...

Avoid Waste and Overspending: How to Use Your Existing Data and Marketing Goals to Build the Perfect Digital Budget (Room S330A)

12 Apr 18
12:15 PM - 1:05 PM
Every dealer right now has the tools and data necessary to know if they are overspending on digital marketing. I will demonstrate not only that thi... More...

Creating the Next Generation Sales Professional -- Learn How to Acquire, Develop and Retain Your "Dream Team" of Subject Matter Experts (Room S330GH)

12 Apr 18
12:15 PM - 1:05 PM
By attending this session you will learn what it takes to create a successful next-generation sales professional. You will have a plan you can impl... More...

Modern SEO: Why a Technical Advantage Trumps Everything in Search -- Learn What You Can Do to Achieve Top Organic Search Rankings (Room S331CD)

12 Apr 18
12:15 PM - 1:05 PM
See firsthand the benefits of creating a technical and scientific web advantage, which manifests as increased visibility in the organic search and ... More...

Quit Crash-Landing Traffic on Your Dealership Website and Start Repairing Your Search Ecosystem -- How to Get Your Organic and Paid Search Outperforming Not Only Your Competition, but Third-Party Listings. (Room S330EF)

12 Apr 18
12:15 PM - 1:05 PM
After 15 years, it’s still a challenge to get found on search engines, but Google has given us a roadmap. Tom and Judson will share real-worl... More...

Rock Your Ops From the Curb to the Lot! Learn How to Process Live Trades More Successfully, Manage Aged Inventory More Effectively, and Yield Unexpected Profits and Efficiencies in Fixed Operations (Room S322)

12 Apr 18
12:15 PM - 1:05 PM
Dealers face plenty of challenges today, let alone implementing the RIGHT process to properly handle live trades and aged units and to ultimat... More...

The Inevitable eF&I Office – Advantages and Legal Warnings (Room S330B)

12 Apr 18
12:15 PM - 1:05 PM
Technology is changing dealership processes constantly, especially in the F&I office. How do you juggle implementing this technology, keeping y... More...

The Truth About Service BDC – An Analysis of the Common Struggles With Managing a Service BDC and Proven Strategies to Overcome Stumbling Blocks and Produce Strong Results (Room S330CD)

12 Apr 18
12:15 PM - 1:05 PM
The truth about service BDC is it’s hard, it’s really hard but the payoff is huge when executed properly. Many dealerships struggle to ... More...

Today’s Car Buyers: By the Numbers -- Analyze Data on Real-World Car Buyer Patterns and Activities, and Learn How to React to That Data (Room S329)

12 Apr 18
12:15 PM - 1:05 PM
In 2018, success in automotive depends on data: sales numbers, audience patterns, pricing decisions, and more. In this session, we'll be s... More...