The newest automotive buyers today are the 75+ million Millennials in the U.S. To capitalize on this growing segment of buyers, understanding what's most important to them and fine-tuning the selling processes are critical to earning their business today and in the future. This workshop describes techniques to better connect with today's new buyers that will generate more sales and profit. This session will address the skills a dealership's staff must have to handle incoming leads, increase floor traffic, and sell more cars with great CSI. This workshop will help prepare the entire team to better serve the new Millennial customers.
Primary Learning Objectives:
- Understand who the Millennial customer is and how they differ from previous generations of buyers, as well as what they have in common. We'll identify several common misconceptions regarding their buying habits and how they really shop.
- Explore different ways to communicate with this generation to ensure a seamless process from lead to delivery of a vehicle, as well as long-term follow-up to create a customer for life.
- Learn how to set up a process to establish trust, handle price questions and concerns, and provide a personalized experience for guests when they arrive at your dealership. You will walk away with strategies to generate more excitement and make buying today an easier process.