Digital Dealer Conference & Expo 24

Sessions Speakers Exhibitors Products Show Specials Floor Plan Buzz

“Prime Time” Is Now “Anytime” - Is Your Dealership Ready for the Connected TV Revolution? -- How to Use Connected and Addressable TV to Reach the Right Living Rooms and Sell More Cars (Room S331CD)

12 Apr 18
10:05 AM - 10:55 AM

Tracks: Marketing (Emerging Trends / Disruptors)

Consumers are increasingly cutting the cord and ditching expensive monthly cable bills because numerous new options are available for them to stream the content they want (on the devices they want) when they want to watch. Learn about the technology that’s available right now and how to get your dealership in front of these key demographics. The Connected TV (CTV) landscape is a bit complex. This session will be very educational on what options exist for consumers, and what options exist for advertisers. Traditional TV requires large budgets, limited targeting, and limited reporting/attribution. On the other hand, CTV is relatively inexpensive, has some pretty incredible targeting options and some pretty extensive reporting and attribution options. Brian Kroll will cover it all, and dealers will leave the session with a solid understanding of the landscape and options for reaching the right living rooms.

Primary Learning Objectives: 
- Learn how the TV landscape has changed and how consumers trends are very rapidly re-shaping the ecosystem.
- Learn about the various options consumers and advertisers have across the CTV spectrum.
- Learn strategies to reach the right living rooms with CTV very cost-effectively, allowing your dealership to capitalize on this marketplace disruption.