NY NOW® Summer 2018

Sessions (28)

Importing 101: Everything You Always Wanted to Know About Importing But Were Afraid to Ask (Room 1A03)

12 Aug 18
8:30 AM - 10:00 AM

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

CRAFT Power Hour: Efficiently Increase Productivity to Drive Sales (Room 1A03)

12 Aug 18
10:30 AM - 11:30 AM

Time is money.  Your most valuable commodity is time, and it can’t be regained.  Learn how to go beyond just being organized and ta... More...

Marketing Holds the Key to Year-End Success (Room 1A01)

12 Aug 18
10:30 AM - 11:30 AM

Learn how marketing connects you to the money, your fans and other potential customers from retail specialist Barbara Crowhurst. More...

The Power of Online Reviews for Brick & Mortar Retailers: Leveraging Them to Your Benefit (Room 1A05)

12 Aug 18
10:30 AM - 11:30 AM

Tracks: Retail Minded @ NY NOW

With over 90% of customers referencing online reviews as part of their shopping journeys, it's important for retailers to leverage the power of... More...

Innovative Artisan Brands: How to Apply Market Trends to Successfully Position Your Company (Room 1A01)

12 Aug 18
12:00 PM - 1:00 PM

ByHand shares its methodology for analyzing market opportunities and defining a marketing strategy to identify and reach your target market.  ... More...

Personal Care Products + Holiday = How to Drive Traffic for Profit (Room 1A03)

12 Aug 18
12:00 PM - 1:00 PM

Holiday profits were up in Q4 of 2017 and here come the holidays again!!! Personal care products are one of the most requested categories and make ... More...

Email Marketing: Getting Sales Through the Inbox (Room 1A05)

12 Aug 18
12:30 PM - 1:30 PM

Articles always say email is dying, but we all use it every day.  Email is one of the most effective ways to communicate with customers. ... More...

Establishing a Wholesale Channel: Are You Ready to Open a New Market Channel? (Room 1A01)

12 Aug 18
1:30 PM - 2:30 PM

Are you looking to establish a wholesale channel to grow your business and make a bigger impact?  ByHand shares best-practices from Innovation... More...

Facebook 2018: Making the Most of Social Media's Giant (Room 1A05)

12 Aug 18
1:30 PM - 2:30 PM

Despite being the most used social channel on the planet, the ins and outs of Facebook's ever-changing algorithms and business options are a so... More...

Retail Realities: 10 Must Tips to Survive & Thrive in Today's Competitive Retail Market (Room 1A03)

12 Aug 18
1:30 PM - 2:30 PM

Tracks: Retail Minded @ NY NOW

Want to gain new customers, capture sales and retain loyalty among consumers... all while effectively and efficiently operating your retail busines... More...

Achieve Your Year-End Sales Goals (Room 1A03)

12 Aug 18
3:00 PM - 4:00 PM

Sales goals can be achieved for the last months of 2018. Learn how from retail specialist, Barbara Crowhurst.  More...

Importing 101: Everything You Always Wanted to Know About Importing But Were Afraid to Ask (Room 1A03)

13 Aug 18
8:30 AM - 10:00 AM

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

The Soul & Science of Color: From Theory to Selection, presented by the IFDA NYC Chapter (Room 1A01)

13 Aug 18
8:30 AM - 10:00 AM

8:30am Coffee & Networking 9:00am - 10:00am Presentation Two of the most engaging professionals, Nancy Fire & Betsy Karp will talk abou... More...

Develop an Effective Frontline Sales Team (Room 1A05)

13 Aug 18
10:00 AM - 11:00 AM

Staff must represent your business goals effectively.  Give them the tools to do a great job while delivering awesome results for higher yeare... More...

Special Events to Drive Customers to Your Store and Build Profit (Room 1A03)

13 Aug 18
10:30 AM - 11:30 AM

This seminar will focus on how to take your event planning to the next level. Everything from Snapchat geo-tracking to “Shop Crawls”, c... More...

Successful Selling in Today's Experience Economy (Room 1A01)

13 Aug 18
10:30 AM - 11:30 AM

The consumer trend towards preferring to spend money on experiences instead of things is not limited to just Millennials and Gen Z shoppers -&... More...

Get Gift Card Savvy! (Room 1A03)

13 Aug 18
12:00 PM - 1:00 PM

After cash, gift cards are the most requested holiday gift. In Q 4 2017 gift card sales reached a new high at 9 Billion!  Creating a gift card... More...

Using SEO to Win Clicks, Hearts and New Customers (Room 1A01)

13 Aug 18
12:00 PM - 1:00 PM

Creating a website is just half the battle. If you want to gain new customers, it is important to invest in the foundation of your site's finda... More...

Increase Your Reach: Leveraging Content with Facebook Lead Generation Ads (Room 1A03)

13 Aug 18
1:30 PM - 2:30 PM

Have you reached the point where you feel like you have a solid grasp on audience engagement and reach on Facebook? Are you ready for the next step... More...

Marketing on a Dime: Practical Ways to Gain New Business, Keep Existing Customers & Drive Visibility to Your Store (Room 1A05)

13 Aug 18
1:30 PM - 2:30 PM

Tracks: Retail Minded @ NY NOW

Speaker(s): Cathy Wagner ; Meaghan Brophy

No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to your stor... More...

The Future of Fair Trade (Room 1A01)

13 Aug 18
1:30 PM - 2:30 PM

Speaker(s): Andrea Reyes

As US consumers demand greater transparency from brands, the Fair Trade movement is well positioned to address the growing interest in ethical and ... More...

Money Makers for Holidays - Top 5 Strategies for Success (Room 1A01)

13 Aug 18
3:00 PM - 4:00 PM

Let your mantra be "let no sale slip away." Here are 5 strategies to help you maximize profits from each and every customer that comes th... More...

Big Box Merchandising Secrets (Room 1A01)

14 Aug 18
10:00 AM - 11:00 AM

What are the secrets to big box merchandising?  How do they sell so many products?  How are their stores set up for success?  Learn ... More...

Influencer Marketing on a Budget: Leveraging Micro-Influencers to Boost Your Business (Room 1A03)

14 Aug 18
10:30 AM - 11:30 AM

Influencer Marketing is one of the hottest trends in social media outreach today. The only problem is, most businesses don't have the budget to... More...

Retail & Tech: 8 Technologies You Need to Know About (Room 1A01)

14 Aug 18
11:30 AM - 12:30 PM

Tracks: Retail Minded @ NY NOW

Speaker(s): Genna Gold ; JOHNATHAN RUSSELL ; SACHIN WADHAWAN

As retail evolves, so do the resources that help support this industry. From in-store technologies to online resources and more, this session will ... More...

Identify Your Customer: How to Build a Tribe of Loyal Customers and Grow Your Brand (Room 1A03)

14 Aug 18
12:00 PM - 1:00 PM

Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They... More...

Buyers' Behaviors Have Changed: Is Your Staff Keeping Up? (Room 1A03)

14 Aug 18
1:30 PM - 2:30 PM

Do you ever feel like your staff is holding you back?  Try these things to make them more successful: Cross-training, performance reviews, ... More...

The Mobile and Nimble Artisan Entrepreneur (Room 1A01)

14 Aug 18
1:30 PM - 2:30 PM

Are you an entrepreneur who loves the creative process but fears the numbers and finances?  Are spreadsheets daunting?  Could your sales ... More...