NY NOW® Summer 2018

Get Gift Card Savvy! (Room 1A03)

13 Aug 18
12:00 PM - 1:00 PM
After cash, gift cards are the most requested holiday gift. In Q 4 2017 gift card sales reached a new high at 9 Billion!  Creating a gift card strategy can help you finish 2018 with a flourish and position you for success in 2019.  This fast paced seminar shares the essential tips and tools to help you maximize your gift card program.   Online, brick and mortar, pop ups-every type of retail outlet can build brand awareness and provide a convenient avenue for gift giving.  Gift cards basics including legal, accounting, and the brass tacks of card management. We’ll discuss successful sales strategies but better yet you will leave with multiple ideas to promote timely redemption and boost the average purchase price point.