With over 90% of customers referencing online reviews as part of their shopping journeys, it's important for retailers to leverage the power of online reviews for their business. This is particularly important for brick and mortar stores since consumers begin their shopping journeys often online before ever walking into a storefront. Keeping this in mind, this session will explore the realities of how customers navigate online reviews - such as those found via Yelp, Facebook and more - while also delivering insight on how to better manage online reviews. Additionally, we'll explore the good, the bad and yes... even the ugly... when it comes to managing what consumers say about you online - as well as how to make reviews work to your benefit. Attendees can expect to gain action-oriented insight to take away and apply directly to their online review management while helping their retail store standout among the rest.