Innovative Artisan Brands: How to Apply Market Trends to Successfully Position Your Company
(Room 1A01)
12 Aug 18
12:00 PM
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1:00 PM
ByHand shares its methodology for analyzing market opportunities and defining a marketing strategy to identify and reach your target market. Discuss market trends influencing the growing interest in handmade products and how to apply the trends to your business. Refine your marketing strategy to focus on the right category, price point and target customer to be profitable.