The consumer trend towards preferring to spend money on experiences instead of things is not limited to just Millennials and Gen Z shoppers - so it’s important to think about how to market your store to these customers. Proving a delightful shopping experience is essential. And there are countless innovative in-store and community-wide promotions that can help you cash in on this “experience” trend. Get inspired with new ideas from retail expert Carol L. Schroeder, author of Specialty Shop Retailing: How You Can Succeed in Today’s Market, and share what works for you with your fellow retailers.