Digital Dealer Conference & Expo 24

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All You Need to Know About Auto Subscription Services -- First-Hand Insight Into Innovative Auto Subscription Services With Wyler Fastlane & the OEMs (Room S330GH)

10 Apr 18
9:00 AM - 9:50 AM
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Ke... More...

All-New Metrics for New Car Success -- Using Insight to Drive Profitable New Inventory Decisions (Room S329)

10 Apr 18
9:00 AM - 9:50 AM
There is an alarming trend in new car departments across the industry. Net profit per car has been in a freefall for 5+ years, and the average deal... More...

Attention: The Road to the Sale Is a Dead End. -- Don't Worry. There's a New Way Forward That's More Profitable and Aligned With the Way Customers Want to Buy. (Room S321)

10 Apr 18
9:00 AM - 9:50 AM
For years, the Road to the Sale has been a tried-and-true sales method. But today, that road doesn’t lead to the sales and profits it once di... More...

Before, After, and Outside of the Google Dealer Guidebook -- Breaking Down the Ins-and-Outs of Google’s New Dealer Guidebook to Help Improve Your Digital Marketing and Generate Higher ROI in 2018 (Room S330CD)

10 Apr 18
9:00 AM - 9:50 AM
Google recently released their brand new Digital Guidebook to help dealers better understand the automotive digital marketing landscape. In this se... More...

Digital Efficiency in Used Car Wholesale -- Acquiring Profitable Used Vehicle Inventory Through Multiple Digital Channels (Room S330B)

10 Apr 18
9:00 AM - 9:50 AM
Doug Hadden will teach you how to better utilize your factory closed sale websites to acquire more high-quality, profitable vehicles with low to no... More...

How to Digitize Your Service Lane & Increase Repair Order Revenue -- Develop and Optimize an Omni-Channel Digital Communication Strategy for Maximum Engagement and More Revenue in Your Service Lane (Room S322)

10 Apr 18
9:00 AM - 9:50 AM
Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to digitally enhance their s... More...

Human Capital Management: Grow Your Performance Through People and Reduce Turnover (Room S330A)

10 Apr 18
9:00 AM - 9:50 AM
Like many industries, the automotive industry is for the people and by the people. For many years, our industry has been the driving force for inno... More...

Is Direct Mail Dead? -- The Evolution of a Dinosaur: How to Avoid Wasting Your Budget by Identifying What’s Working & What’s Not, and a Modern-Day Direct Mail Approach That’s Tied to Digital (Room S331AB)

10 Apr 18
9:00 AM - 9:50 AM
This session will be led by David Villa, who has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading da... More...

Playground Rules Are King Again: Using Google's New Guidebook and Rock Paper Scissors to Outwit Your Competitors (Room S330EF)

10 Apr 18
9:00 AM - 9:50 AM
In this session, you won’t just be sitting around listening to someone talk - you will be taking action and battling until the end to win the... More...

So, You Want to Be a General Sales Manager? -- What Makes You Think You’re Qualified? Learn How to Prepare and Set Yourself Up for Advancement (Room S331CD)

10 Apr 18
9:00 AM - 9:50 AM
One of the key positions to the success of the modern car dealership is the position of general sales manager. Other than General Manager, it is on... More...

Big Data and Under Utilization –- Understand the Latest Buzzwords and How to Use Them for a Competitive Edge (Room S331CD)

10 Apr 18
10:05 AM - 10:55 AM
Utilization of big data is underwhelming and opening your eyes and jumping on the data bandwagon is what will make your business grow. There is ... More...

Decreasing the Gap Between the Automotive Innovators & Laggers on the Phone -- Managing Increased Telephone Traffic in a Digital World (Room S330CD)

10 Apr 18
10:05 AM - 10:55 AM
This year, there is a growing gap between automotive leadership and automotive laggers in the customer experience. 2018 is sure to bring a dramatic... More...

Personality Assessment & Adaptability: Foster Better Customer Relationships and Close More Sales -- Understanding Personality Types and Techniques to Vary and Tailor Your Sales Approach to Better Align with Your Prospects (Room S329)

10 Apr 18
10:05 AM - 10:55 AM
Selling is an ever-evolving field that is shaped by consumer demands, tastes and preferences. Customer personalities also vary distinctly. The goal... More...

Rethink Service Marketing to Maximize Units in Operation Yield -- Gain New Metrics to Run Your Service Department and a New, Integrated Approach to Service Marketing (Room S331AB)

10 Apr 18
10:05 AM - 10:55 AM
Dealers have the need and opportunity to grow service revenues to replace declining front-end profitability. Increasing service revenue will become... More...

Short Term Goals vs. Long Term Strategy: How to Actually Be a Strategic Marketer -- Two Strategic-Minded Dealership Marketing Directors Talk with a Martech CEO About How to Avoid Short-Term Pitfalls While Implementing a Long-Term Strategy (Room S330EF)

10 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Aharon Horwitz ; Debbie Waines ; Mike Miller
When presented with a decision, the marketing team of a dealership has much to consider: will this tactic help us to achieve our short-term goals? ... More...

Unchatted Territory: Trends & Tips for Driving Traffic Through Voice Search -- How Conversational Interfaces like Digital Assistants, Chatbots, and Voice Skills Are Impacting Consumer Behavior (Room S330GH)

10 Apr 18
10:05 AM - 10:55 AM
Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI... More...

Unlock the True Value of Your Leads -- Understanding Which Leads Are Driving the Most Deals and How to Consistently Drive High Performing Leads (Room S322)

10 Apr 18
10:05 AM - 10:55 AM
The majority of your leads are falling flat, but why? Is it because of an ineffective salesperson, or because one of your lead generators or market... More...

What Can Dealers Learn from Apple, Nordstrom, and Tesla to Improve Retailing? (Room S321)

10 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Michael Eggerling
By combining new digital technologies with retailing best practices from outside and within Automotive, dealers can realize sales increases and ope... More...

Wholesaling From Your Lot -- Connect Seamlessly Across Channels to Turn Wholesale Inventory Quicker and Make Money Faster (Room S330A)

10 Apr 18
10:05 AM - 10:55 AM
Derek Hansen will provide an overview of what he sees as a way for dealers to increase profitability – wholesaling from the dealers’ lo... More...

Digital Dealer Charity Auction - (Sponsored by ADESA and TradeRev) (Room Exhibit Hall, Booth 301)

10 Apr 18
11:45 AM - 12:15 PM
Join us for a live Charity Auction to benefit the Make-A-Wish Foundation of Central and Northern Florida! The Charity Auction will take place a... More...

Beyond the Holiday Season -- Smart, Engaging and Timely Hyper-Targeted Year-Round Sales Campaigns to Turn Your Busy Season from 3 to 12 Months Out of the Year (Room S331CD)

10 Apr 18
1:25 PM - 2:15 PM
If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-rou... More...

Defend Your Dealership – Understand the Powerful Forces That Are Fighting for Your Customer’s Mobility Dollars (Room S330B)

10 Apr 18
1:25 PM - 2:15 PM
It’s crazy to think that as recently as a few years ago, not a single one of these companies existed: Turo, Shift, Uber, Clutch, Blinker, Mav... More...

Find the Money Fast at Auctions -- How to Acquire Profitable Inventory from Auctions (Room S330A)

10 Apr 18
1:25 PM - 2:15 PM
One thing hasn’t changed at auction. You make your retail money when you buy the vehicle. What has changed, though, is how you find the cars ... More...

How to Dominate the Google Micro-Moments That Help Sell Cars -- The Cheat Codes to Google's 2018 Dealer Playbook! (Room S330CD)

10 Apr 18
1:25 PM - 2:15 PM
Google recently published a dealer digital playbook outlining the best practices to follow for optimizing digital marketing spends in 2018 -- but t... More...

How to Get More Online Visibility in 2018 (PART 1 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
1:25 PM - 2:15 PM
I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We&r... More...

Intel Direct From Automotive Leaders at Google, Facebook and Twitter -- Best-Performing Practices in Search, Video and Display Advertising Used by Dealerships Across the Country, Ways to Track ROI, and New Opportunities to Reach Auto & Service Intenders (Room S330EF)

10 Apr 18
1:25 PM - 2:15 PM
Speaker(s): Greg Garber ; Kelly McNearney ; Phil Sura
Panelists Kelly McNearney (Google) and Greg Garber (Twitter) are both automotive specialists that have shaped the automotive strategy for thei... More...

Is Your Consumer Brand Experience Designed for the Decision Maker, the Woman? Transform Your Brand Experience and Increase your CSI Scores (Room S322)

10 Apr 18
1:25 PM - 2:15 PM
In this interactive and informative session, Katie will share her particular experiences as a female C-Suite Executive and Customer Experience... More...

Just Who IS Your Website Designed for? Optimize Your Website for Your CUSTOMERS While Keeping the Focus on Your Bottom Line. (Room S331AB)

10 Apr 18
1:25 PM - 2:15 PM
Just who IS your website designed for? Many dealership websites end up being products of sales management requests, current marketing initiatives, ... More...

Learn How to Manage Change Without Losing Your Soul -- How to Survive in the Era of Uber, Electric Cars, Autonomous Vehicles, Car Vending, and Car Subscription Services (Room S321)

10 Apr 18
1:25 PM - 2:15 PM
New industry entrants and advancements in technology have changed the way dealers service our communities. As markets shift, businesses must transf... More...

Using Digital Data to Rethink Your Sales Process -- Dive Deeper Into What Your Sales Prospects Do on Your Website and How You Handle Them in Your CRM to Identify Small Fractures in Your Sales Process That Can Reap Big Results (Room S329)

10 Apr 18
1:25 PM - 2:15 PM
Every day, more sales prospects visit our websites than walk into our showrooms. And, while customers spend more on the internet and use more techn... More...

Actions Speak Louder Than Words. Is the “People Problem” You? -- How to Lead Versus Manage, Build Lasting Employee Relationships and Reduce Turnover (Room S331AB)

10 Apr 18
2:30 PM - 3:20 PM
Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do yo... More...

Beyond the Last Click. Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact (Room S330CD)

10 Apr 18
2:30 PM - 3:20 PM
Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer j... More...

Get Ahead of the Information Security Curve – More Than Firewalls and Passwords (Room S321)

10 Apr 18
2:30 PM - 3:20 PM
Identity theft and load fraud tied to the automotive industry is estimated to exceed more than $6B, according to the FTC. Attendees of this session... More...

Growth Strategies for the Next Decade -- Autonomous Cars and the Coming Generational Wave (Room Keynote Hall)

10 Apr 18
2:30 PM - 3:20 PM
Industry thought-leaders come together in a focused panel led by Kathryn Schifferle, founder and CEO of Work Truck Solutions, to discuss emerging t... More...

How to Capitalize the Convergence of the Online and In-Store Disruption While Delivering the Ultimate Customer Experience (Room S330A)

10 Apr 18
2:30 PM - 3:20 PM
Automotive retailing is shifting from a product and salesperson driven process to an experiential customer-centric approach. This massive paradigm ... More...

How to Get More Online Visibility in 2018 (PART 2 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
2:30 PM - 3:20 PM
I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We&r... More...

How to Turn One-Time Visitors into Lifetime Customers -- Dive Into Rising Consumer Expectations of the Service Experience and Myths Related to Service, and the Importance of Delivering a Premium Vehicle Ownership Experience (Room S322)

10 Apr 18
2:30 PM - 3:20 PM
94% of dealerships state that the service experience is more important than the repair, but 83% feel that current systems do not provide a superior... More...

Loyal Employees Build Loyal Customers -- Hiring Smart People, Coaching Effectively and Breeding Employee Loyalty in Today's Dealership (Room S330B)

10 Apr 18
2:30 PM - 3:20 PM
Employee retention is a concern of most leaders, but for car dealers specifically, it is a constant challenge. Turnover has a direct impact on both... More...

Negotiating for Higher Grosses -- Selling and Negotiating Ideas That Are Customer Friendly and Dealership Profitable (Room S331CD)

10 Apr 18
2:30 PM - 3:20 PM
Most salespeople fail in the sales process due to their inability to lower the customer defensive posture, when they utilize an ineffective negotia... More...

The Power of Cult Branding -- Learn the Seven Golden Rules of Cult Branding for High Customer Loyalty & Devoted Followers (Room S329)

10 Apr 18
2:30 PM - 3:20 PM
Cult Brands aren’t just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate famil... More...

The Secret Sauce: SEO, PPC and Social Media Advertising -- Learn How Integrated SEO, PPC and Social Media Campaigns Result in the Best Possible Results. (Room S330EF)

10 Apr 18
2:30 PM - 3:20 PM
Chris will explain SEO from the ground up and how it affects not only your organic ranking but how it also ties in with your PPC performance and re... More...

KEYNOTE PANEL: Town Hall Forum: The Future of Automotive -- Top Dealers From Across the Country Will Take Part in This Interactive Town Hall Discussion to Answer Your Most Pressing Questions!

10 Apr 18
3:40 PM - 4:30 PM
Speaker(s): Brett Oubre ; David Maus, Jr. ; David Villa ; Lisa Copeland ; Matt Gregg ; Matt Lasco ; U.S. Marine
This Town Hall-inspired Keynote Panel will open the stage for attendees to engage in a highly interactive dealer to dealer open dialogue discussion... More...

DISNEY INSTITUTE KEYNOTE: The Customer Experience -- Disney Institute Shares Proven Disney Insights to "Shift the Curve" Toward Exceptional Customer Service to Differentiate Your Dealership from Your Competition

10 Apr 18
4:30 PM - 5:20 PM
Speaker(s): Austin Brock
Disney’s consistent business results are driven by strategically focusing on certain business functions and opportunities in which companies ... More...