94% of dealerships state that the service experience is more important than the repair, but 83% feel that current systems do not provide a superior ownership experience. However, solutions exist to close that gap—to create a premium vehicle ownership experience that consumers expect, if not demand. By following the example of other retail experiences such as those of Amazon and Uber and even Domino’s Pizza, service departments will increase profitability through increased loyalty. See the truth behind common vehicle ownership myths and learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.
Primary Learning Objectives:
- Learn how to improve customer retention and loyalty.
- Learn how to achieve profitable growth through fixed ops.
- Understand customer expectations and how to create a premium vehicle ownership experience that consumers demand.