Digital Dealer Conference & Expo 24

Personality Assessment & Adaptability: Foster Better Customer Relationships and Close More Sales -- Understanding Personality Types and Techniques to Vary and Tailor Your Sales Approach to Better Align with Your Prospects (Room S329)

10 Apr 18
10:05 AM - 10:55 AM

Tracks: Dealer Ops & Management (Hiring / Retention), Dealer Ops & Management (Leadership), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Lead Handling)

Selling is an ever-evolving field that is shaped by consumer demands, tastes and preferences. Customer personalities also vary distinctly. The goal of this session will be to train you to recognize those differences and treat people based on the way their "personality type" likes to receive information or communications.

The first step will be to figure out which type of personality you possess and then show you how to develop the skills to vary or tailor your sales approach to better align with your prospect’s personality type. This course will also apply to managing your team members, communicating better with family members or just about anyone you encounter.

You will leave this session with the step-by-step processes involved in gaining the influential skills of correctly identifying a person's personality type and how to effectively communicate with them in a way that they appreciate and understand.

Primary Learning Objectives:
• Assess your own behavioral patterns and learn which personality type you possess.
• Learn how to recognize other personality types when communicating with sales prospects (also applicable for management to understand their own team members).
• Learn a flexible and adaptable approach to communicate with other personality types. Closing a sale is inherently the pinnacle of the sales process, but each behavioral type requires a separate closing style. This class will equip your sales team with the skills to close each of the major behavioral types.