I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We’ve run over 186 thousand keywords in 150 different cities, then looked at the top 20 organic results (that’s page one and page two), then looked at over 100 data points on each result. I'll have hard data to show exactly which factors matter the most for getting your dealership more visibility in online searches. I’ll also go over the results of the yearly Local Search Ranking Factor study, then take a deep dive into how to optimize the important elements that influence your dealership’s visibility online.
I’ll be sharing tips and info I’ve never shared at an automotive conference before, and I’ll be covering website content and link building at a level of detail you’ve never heard at any conference before.
Primary Learning Objectives:
• Learn which factors (both on the dealership site and off of it) influence relevancy and visibility in Google searches in the local area.
• Learn exactly how to optimize the important factors so that dealer sites can achieve better visibility and get more traffic.
• Learn what to watch for in 2018, as mobile search and voice assistants continue to gain user base.