Digital Dealer Conference & Expo 24

Sessions (0)

All You Need to Know About Auto Subscription Services -- First-Hand Insight Into Innovative Auto Subscription Services With Wyler Fastlane & the OEMs (Room S330GH)

10 Apr 18
9:00 AM - 9:50 AM

All-New Metrics for New Car Success -- Using Insight to Drive Profitable New Inventory Decisions (Room S329)

10 Apr 18
9:00 AM - 9:50 AM

Attention: The Road to the Sale Is a Dead End. -- Don't Worry. There's a New Way Forward That's More Profitable and Aligned With the Way Customers Want to Buy. (Room S321)

10 Apr 18
9:00 AM - 9:50 AM

Before, After, and Outside of the Google Dealer Guidebook -- Breaking Down the Ins-and-Outs of Google’s New Dealer Guidebook to Help Improve Your Digital Marketing and Generate Higher ROI in 2018 (Room S330CD)

10 Apr 18
9:00 AM - 9:50 AM

Digital Efficiency in Used Car Wholesale -- Acquiring Profitable Used Vehicle Inventory Through Multiple Digital Channels (Room S330B)

10 Apr 18
9:00 AM - 9:50 AM

How to Digitize Your Service Lane & Increase Repair Order Revenue -- Develop and Optimize an Omni-Channel Digital Communication Strategy for Maximum Engagement and More Revenue in Your Service Lane (Room S322)

10 Apr 18
9:00 AM - 9:50 AM

Human Capital Management: Grow Your Performance Through People and Reduce Turnover (Room S330A)

10 Apr 18
9:00 AM - 9:50 AM

Is Direct Mail Dead? -- The Evolution of a Dinosaur: How to Avoid Wasting Your Budget by Identifying What’s Working & What’s Not, and a Modern-Day Direct Mail Approach That’s Tied to Digital (Room S331AB)

10 Apr 18
9:00 AM - 9:50 AM

Playground Rules Are King Again: Using Google's New Guidebook and Rock Paper Scissors to Outwit Your Competitors (Room S330EF)

10 Apr 18
9:00 AM - 9:50 AM

So, You Want to Be a General Sales Manager? -- What Makes You Think You’re Qualified? Learn How to Prepare and Set Yourself Up for Advancement (Room S331CD)

10 Apr 18
9:00 AM - 9:50 AM

5 Proven Plays You Can Deploy to Tackle Your Dealership’s Biggest Problems -- Ready-to-Launch Campaigns​ to Tackle 5 Major Pain Points in Pre-Owned, Website Lead Conversion, Recruitment of Qualified Service Techs, and Reaching In-Market Buyers (Room S330B)

10 Apr 18
10:05 AM - 10:55 AM

Big Data and Under Utilization –- Understand the Latest Buzzwords and How to Use Them for a Competitive Edge (Room S331CD)

10 Apr 18
10:05 AM - 10:55 AM

Decreasing the Gap Between the Automotive Innovators & Laggers on the Phone -- Managing Increased Telephone Traffic in a Digital World (Room S330CD)

10 Apr 18
10:05 AM - 10:55 AM

Personality Assessment & Adaptability: Foster Better Customer Relationships and Close More Sales -- Understanding Personality Types and Techniques to Vary and Tailor Your Sales Approach to Better Align with Your Prospects (Room S329)

10 Apr 18
10:05 AM - 10:55 AM

Rethink Service Marketing to Maximize Units in Operation Yield -- Gain New Metrics to Run Your Service Department and a New, Integrated Approach to Service Marketing (Room S331AB)

10 Apr 18
10:05 AM - 10:55 AM

Short Term Goals vs. Long Term Strategy: How to Actually Be a Strategic Marketer -- Two Strategic-Minded Dealership Marketing Directors Talk with a Martech CEO About How to Avoid Short-Term Pitfalls While Implementing a Long-Term Strategy (Room S330EF)

10 Apr 18
10:05 AM - 10:55 AM

Unchatted Territory: Trends & Tips for Driving Traffic Through Voice Search -- How Conversational Interfaces like Digital Assistants, Chatbots, and Voice Skills Are Impacting Consumer Behavior (Room S330GH)

10 Apr 18
10:05 AM - 10:55 AM

Unlock the True Value of Your Leads -- Understanding Which Leads Are Driving the Most Deals and How to Consistently Drive High Performing Leads (Room S322)

10 Apr 18
10:05 AM - 10:55 AM

What Can Dealers Learn from Apple, Nordstrom, and Tesla to Improve Retailing? (Room S321)

10 Apr 18
10:05 AM - 10:55 AM

Wholesaling From Your Lot -- Connect Seamlessly Across Channels to Turn Wholesale Inventory Quicker and Make Money Faster (Room S330A)

10 Apr 18
10:05 AM - 10:55 AM

Digital Dealer Charity Auction - (Sponsored by ADESA and TradeRev) (Room Exhibit Hall, Booth 301)

10 Apr 18
11:45 AM - 12:15 PM

Beyond the Holiday Season -- Smart, Engaging and Timely Hyper-Targeted Year-Round Sales Campaigns to Turn Your Busy Season from 3 to 12 Months Out of the Year (Room S331CD)

10 Apr 18
1:25 PM - 2:15 PM

Defend Your Dealership – Understand the Powerful Forces That Are Fighting for Your Customer’s Mobility Dollars (Room S330B)

10 Apr 18
1:25 PM - 2:15 PM

Find the Money Fast at Auctions -- How to Acquire Profitable Inventory from Auctions (Room S330A)

10 Apr 18
1:25 PM - 2:15 PM

How to Dominate the Google Micro-Moments That Help Sell Cars -- The Cheat Codes to Google's 2018 Dealer Playbook! (Room S330CD)

10 Apr 18
1:25 PM - 2:15 PM

How to Get More Online Visibility in 2018 (PART 1 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
1:25 PM - 2:15 PM

Intel Direct From Automotive Leaders at Google, Facebook and Twitter -- Best-Performing Practices in Search, Video and Display Advertising Used by Dealerships Across the Country, Ways to Track ROI, and New Opportunities to Reach Auto & Service Intenders (Room S330EF)

10 Apr 18
1:25 PM - 2:15 PM

Is Your Consumer Brand Experience Designed for the Decision Maker, the Woman? Transform Your Brand Experience and Increase your CSI Scores (Room S322)

10 Apr 18
1:25 PM - 2:15 PM

Just Who IS Your Website Designed for? Optimize Your Website for Your CUSTOMERS While Keeping the Focus on Your Bottom Line. (Room S331AB)

10 Apr 18
1:25 PM - 2:15 PM

Learn How to Manage Change Without Losing Your Soul -- How to Survive in the Era of Uber, Electric Cars, Autonomous Vehicles, Car Vending, and Car Subscription Services (Room S321)

10 Apr 18
1:25 PM - 2:15 PM

Using Digital Data to Rethink Your Sales Process -- Dive Deeper Into What Your Sales Prospects Do on Your Website and How You Handle Them in Your CRM to Identify Small Fractures in Your Sales Process That Can Reap Big Results (Room S329)

10 Apr 18
1:25 PM - 2:15 PM

Actions Speak Louder Than Words. Is the “People Problem” You? -- How to Lead Versus Manage, Build Lasting Employee Relationships and Reduce Turnover (Room S331AB)

10 Apr 18
2:30 PM - 3:20 PM

Beyond the Last Click. Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact (Room S330CD)

10 Apr 18
2:30 PM - 3:20 PM

Get Ahead of the Information Security Curve – More Than Firewalls and Passwords (Room S321)

10 Apr 18
2:30 PM - 3:20 PM

Growth Strategies for the Next Decade -- Autonomous Cars and the Coming Generational Wave (Room Keynote Hall)

10 Apr 18
2:30 PM - 3:20 PM

How to Capitalize the Convergence of the Online and In-Store Disruption While Delivering the Ultimate Customer Experience (Room S330A)

10 Apr 18
2:30 PM - 3:20 PM

How to Get More Online Visibility in 2018 (PART 2 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
2:30 PM - 3:20 PM

How to Turn One-Time Visitors into Lifetime Customers -- Dive Into Rising Consumer Expectations of the Service Experience and Myths Related to Service, and the Importance of Delivering a Premium Vehicle Ownership Experience (Room S322)

10 Apr 18
2:30 PM - 3:20 PM

Loyal Employees Build Loyal Customers -- Hiring Smart People, Coaching Effectively and Breeding Employee Loyalty in Today's Dealership (Room S330B)

10 Apr 18
2:30 PM - 3:20 PM

Negotiating for Higher Grosses -- Selling and Negotiating Ideas That Are Customer Friendly and Dealership Profitable (Room S331CD)

10 Apr 18
2:30 PM - 3:20 PM

The Power of Cult Branding -- Learn the Seven Golden Rules of Cult Branding for High Customer Loyalty & Devoted Followers (Room S329)

10 Apr 18
2:30 PM - 3:20 PM

The Secret Sauce: SEO, PPC and Social Media Advertising -- Learn How Integrated SEO, PPC and Social Media Campaigns Result in the Best Possible Results. (Room S330EF)

10 Apr 18
2:30 PM - 3:20 PM

KEYNOTE PANEL: Town Hall Forum: The Future of Automotive -- Top Dealers From Across the Country Will Take Part in This Interactive Town Hall Discussion to Answer Your Most Pressing Questions!

10 Apr 18
3:40 PM - 4:30 PM

DISNEY INSTITUTE KEYNOTE: The Customer Experience -- Disney Institute Shares Proven Disney Insights to "Shift the Curve" Toward Exceptional Customer Service to Differentiate Your Dealership from Your Competition

10 Apr 18
4:30 PM - 5:20 PM