Tracks: Entertainment, Facility Operations, Marketing
What do we mean by spectacle? Big, bold, shared, social experiences that visitors don’t readily forget. Explore real examples of how large-scale spectacles have been created from unused or underutilized assets. An empty architectural space, a remote landscape and a blank wall each have the potential to be transformed through creativity and technology into places of storytelling spectacle. These examples will inspire you to think about how your museum could use items you already have in new and creative ways.