IAAPA Attractions Expo 2018

Robert Cassetti
Senior Director, Creative Strategy
Corning Museum of Glass


Senior Director of Creative Strategy and Visitor Engagement Rob Cassetti joined The Corning Museum of Glass in 1999 as manager of education and creative services, became a director in 2001, and was named senior director in 2007. He is responsible for developing the creative strategy for the Museum in addition to the operation of the Museum’s live glass demonstrations. During his tenure at the Museum, Cassetti has developed and championed a series of signature programs—including the popular 2300° events, live hot glass demonstrations and the Hot Glass Show, mobile glassblowing initiatives, and GlassLab—that have transformed the public profile of the institution. He also helped to plan a major expansion of the Museum, and led an exhibit development team composed of writers, designers, and scientists to plan the Museum's Glass Innovation Center. Under his leadership, the Museum has become a global leader in mobile glassblowing technology and hot glass programming. These outreach initiatives have been seen each year by more than 400,000 people around the world. Cassetti holds a BFA from Carnegie Mellon University’s College of Fine Arts. His work has appeared in numerous publications, including The New York Times, Architectural Record, and Architecture. He has spoken widely on museum planning and glass technology, including broadcast appearances on Discovery, National Public Radio, Martha Stewart, The History Channel, and PBS. Prior to joining the Museum, Cassetti worked for more than 10 years as a glass designer with Steuben Glass. Cassetti is President of the Board of Trustees of The Museum Association of New York, and a member of the Corning Incorporated architectural advisory committee. He lives in Trumansburg, N.Y.

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