As a demographic, African-Americans spend in excess of $7.5 Billion dollars annually on beauty worldwide, thereby, making them one of the most significant consumer bases in the marketplace. But often times marketing to this consumer proves challenging given their unique type of beauty needs and a myriad of other factors ranging from assortment to even language. Consequently, come hear the leading talents and influencers in Black & Brown beauty share their expertise on how best to communicate with this increasingly important segment in a culturally relevant and effective manner. This candid discussion will be of particular interest to brands, distributors, retailers, press and anyone interested in the often-misunderstood multicultural demographic. Presented in collaboration with love, Aunt Bonnie.
PBA Member Price: $50.00
Non-Member Price: $65.00