2016 Cosmoprof North America

Ranae Bluitt
PR Consultant/Founder
Crush Media & InHerShoesBlog.com


Renae Bluitt, founder of Crush Media, is a dedicated PR & lifestyle marketing specialist who understands the power of brand devotion. Throughout her career, Renae’s professionalism and expertise have attracted an impressive array of employers including Burrell Communications, Lifetime Television and most recently, Edelman PR Worldwide.With over a decade in the industry, Renae has successfully executed PR and event programs for household brands such as Axe Body Spray,ESSENCE Magazine, Pantene, Cover Girl, McDonald’s, Kraft Foods, and Coca-Cola. While she gained valuable experience in the corporate and agency settings, Renae knew her professional story wouldn’t end there. After several years of searching, Renae realized that the best opportunities are the ones we create for ourselves. Combining a successful PR career with her love of pop culture, Renae launched Crush Media in December 2007. With a focus on beauty, she is more committed than ever to erasing the impersonal divide that often exists between a brand and its consumers. Her beauty client portfolio includes (but is not limited to): P&G’s My Black is Beautiful, Cantu Shea Butter, Oyin Handmade, African Pride, Karen’s Beautiful, Elasta QP, Polish Bar of Brooklyn and EDEN BodyWorks.Inspired by all of the successful women she’s met on her journey, Renae launched In Her Shoes blog in 2009. In its first two years, the blog gained an impressive following and was named “Best Business Blog of the Year” in the 2011 Black Weblog Awards. As the one stop shop for women committed to being the captain of their own ship, In Her Shoes shines light on ladiesleaving their mark on the world and paving the path for generations to come. So when she’s not busy shaping brands, she’s sharing – introducing In Her Shoes readers to other fly female entrepreneurs like herself.

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