Petfood Forum 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Science vs. marketing: What's driving pet food product development? (Room 2502)

Pet food is a consumer goods business, largely driven by consumer needs and demands, and other market factors. It is also the sole source of nutrition for our companion animals, so prevailing science about their nutritional needs is key. Different pet food companies interpret and apply known science and research to their product development and marketing in different ways; that is one important way to achieve a competitive advantage. Yet such differences can sometimes cause consumer or retailer confusion and tensions between various functions within a company. This panel will address different approaches and factors in balancing pet nutrition science with marketplace demands to help you consider and understand possible new ways to achieve the right balance within your own organization and enhance your market success. Panel members include Jeff Alix, global marketing manager with DSM Nutritional Products; Serge Boutet, agrologist and animal nutrition expert at SB Nutrinnov Consultants; Jeff Johnston, senior vice president, research, innovation and product development, for Champion Petfoods; Brent Mayabb, DVM, chief veterinary officer and vice president of corporate affairs for Royal Canin; and Nicolas Nolf, president and founder of Atavik pet food company.