Petfood Forum 2019

Jeff Johnston
Senior Vice President, research, innovation and product development
Champion Petfoods


Johnston is senior vice president of research, innovation and product development for Champion Petfoods. Johnston's nearly two decades with Champion began with Champion Feed Services Ltd., the original parent company of Champion Petfoods. In his current role, Johnston oversees product development and is involved in planning future product strategy in partnership with Champion's marketing leadership. He's initiated new design thinking processes within the innovation group to ensure rapid innovation prototyping and iterative thinking; and oversees Champion's comprehensive research portfolio. Johnston is a graduate of Harvard Business School's Executive Education program Strategy: Building and Sustaining Competitive Advantage, and earned his bachelor's degree in agriculture from the University of Alberta, concentrating in animal science and nutrition.

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