NY NOW® Summer 2019

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Sessions (13)

Psychology of Color

11 Aug 19
10:30 AM - 11:30 AM

Tracks: CRAFT Power Hours

Colors drastically impact our feelings and moods.  The colors we choose for our products, our stores, our brand and logo will greatly impact h... More...

The Artisan Trend: Is It Here to Stay?

11 Aug 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Consumer interest in sustainability, ethical sourcing, social responsibility and handmade products is evident across the market today.  Will t... More...

How to Write Effective Marketing Emails for Any Situation

11 Aug 19
1:30 PM - 2:30 PM

Tracks: CRAFT Power Hours

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next ... More...

What Is Fair Trade? Responding to Consumers Demand for Ethical Products

11 Aug 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Curious about how to get involved in the Fair Trade movement but unsure of where to start?  Hear from the leaders of the WFTO and FTF about ho... More...

Artisan & Handmade Seminar: Importing 101

12 Aug 19
8:30 AM - 10:00 AM

Tracks: Artisan Resource

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

Using Trend Merchandising to Build Your Business

12 Aug 19
10:30 AM - 11:30 AM

Tracks: CRAFT Power Hours

“Trend” is not a dirty word.  This session focuses on recognizing trends, buying into trends and analyzing trends to increase your... More...

Authentic Design: Developing Products With Artisan Partners

12 Aug 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

How do you create authentic artisan products in today’s market that blend contemporary aesthetic while staying true to the craft tradition?&n... More...

Tools for Success: Operating a Profitable Brick-and-Mortar Retail Store

12 Aug 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Thinking of opening a brick-and-mortar retail store? Looking for ways to increase sales and profitability of an existing store? Join Kevin Natapow ... More...

DIY Public Relations

12 Aug 19
3:00 PM - 4:00 PM

Tracks: CRAFT Power Hours

Small businesses and brands often want to get press but can't afford the money it takes to hire a publicist or PR agency.  This seminar te... More...

Show Business, Shop Crawls & Pop-Ups

13 Aug 19
10:30 AM - 11:30 AM

Tracks: CRAFT Power Hours

Retailers and wholesalers are finding more and more ways to sell their brands without a brick and mortar store.  This seminar teaches you abou... More...

Build Your Brand: How to Engage, Spark Joy and Keep Your Ideal Customers Coming Back

13 Aug 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Retail isn’t dead, the rules have just changed.  At a time when customers are looking for more unique and sustainable shopping experienc... More...

Insta-what? Getting More Out of Instagram

13 Aug 19
1:30 PM - 2:30 PM

Tracks: CRAFT Power Hours

This seminar will cover the ways in which brands can leverage the platform to get more likes, comments and click-thrus.  Learn more about how ... More...

Managing Inventory: Optimizing Your Store's Success

13 Aug 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Brick-and-mortar retail stores are ideal outlets for selling handmade products.  Understanding how much inventory to purchase and how increase... More...