NY NOW® Summer 2019

Build Your Brand: How to Engage, Spark Joy and Keep Your Ideal Customers Coming Back

13 Aug 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Retail isn’t dead, the rules have just changed.  At a time when customers are looking for more unique and sustainable shopping experiences, retailers and artisan brands have a HUGE opportunity to step up and meet the needs of the new consumer. Are you ready to take advantage of this opportunity to spark joy and build lasting relationships with your ideal customers? In this interactive workshop, business coach and consultant, Justine Clay will share a step-by-step guide to understanding who your target customers are, and how to build a message, experience, and content that creates raving fans and grows your brand.