A written project brief is the closest tool product developers have to reading marketing's mind for their final product vision. How can marketing make the process easier for formulators who are attempting to translate a creative vision into tangible parameters?
Conversely, what do marketers need from R&D and the supply chain to ensure the final product aligns with the brand vision?
This expert panel comprising legacy mega brands and upstart indie innovators will discuss the intersection of R&D and marketing to foster better collaborations and results.