The NGA Show 2020

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Multicultural Marketing Strategies (Room 25 AB)

24 Feb 20

8:30 AM - 9:30 AM

Tracks: Omnichannel Marketing

Speaker(s): Phil Blackburn, Owner, REM Market LLC; Lupillo Ramirez, Sr. Director Innovation and Product Development, Northgate Gonzalez LLC; Anthony Estrada, Senior Category Manager, Hispanic and International Foods, Associated Wholesale Grocers

Moderator(s): Lilly Rocha, PRESIDENT, Latino Food Industry Association;

Looking for new ways to reach different ethnic groups in your market? Independent retailers are using a variety of creative ways to reach Asian, Hispanic and other ethnic shoppers. We’ll look at advertising, marketing, buying and merchandising strategies to grow your customer base and increase store traffic

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