Digital Dealer Conference & Expo 26
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George
Magda
George Magda
Director, Enterprise Dealer Partnerships
Cox Automotive
George Magda has more than 20 years of experience in the automotive space and has worked with hundreds of automotive dealer groups and solutions for dealerships across North and most recently in Latin America. George consistently leads organizations to outperform targeted sales, gross margin and utilization metrics by being a proactive partner, pushing the adoption of leading-edge technology. Most recently, George recently attended Harvard and focused on how to lead strategic change initiatives and digital marketing. He previously attended ASU and has worked for United Auto Group, Dealer.com. He now works at COX Automotive as Director, Enterprise Dealer Partnerships.
Sessions :
How Harvard Transformed My Approach to Dealership Profitability -- Optimize for Efficient Profitability by Applying Logic to Mitigate Margin Erosion in Both Variable and Fixed Operations
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