2019 NY NOW® Winter

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Sessions (7)

Handmade Marketing: A Look at Artisan Brands We Admire and Why (Room 1A04)

03 Feb 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

ByHand Consulting’s Karen Gibbs & Colvin English looks at a handful of global handmade and artisan companies whose marketing successf... More...

Outside the Mainstream: Develop Products with Artisan Producers (Room 1A05)

03 Feb 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Innovation is not just a buzz word, it is a reality.  Offering new, design-forward products to your customer is key to success.  How can ... More...

Artisan & Handmade Seminar: Importing 101 (Room 1A03)

04 Feb 19
8:30 AM - 10:00 AM

Tracks: Artisan Resource

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

Translating the Trend: Finding and Actioning the Right Trends for Your Brand (Room 1A04)

04 Feb 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Does your brand need a design kickstart but you are not sure where to begin? There are many ways to identify future design cues.  Join Hollie ... More...

Building an Email Strategy - How to Retain Customers and Win Their Loyalty (Room 1A03)

04 Feb 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Speaker(s): Manpreet Kalra
Chances are that you are sporadically sending emails to your customers without any real strategy in place. Don’t worry, you aren’t alon... More...

Creating Content for Customers, Not Just for Google (Room 1A03)

05 Feb 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Blogs are great, but only if they are used properly! In this session, we will discuss how to build a content strategy for handmade brands that cros... More...

Operating & Managing a Successful Retail Store (Room 1A04)

05 Feb 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Thinking of opening a brick and mortar retail shop or wanting to increase sales or profitability for your existing shop? Join Kevin Natapow of Crea... More...