Blogs are great, but only if they are used properly! In this session, we will discuss how to build a content strategy for handmade brands that crosses multiple platforms, from your website to your social accounts. We will discuss best practices to create engaging content that will capture the attention of your customers. By walking through different types of content and strategies for how you produce content, you will leave this session with the tools you need to better understand your Content Marketing strategy. In this session, you will learn about paid, owned, and earned content and identify tricks to repurpose content you already have.