Interbike 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Powerful Business-Building Strategies to get More Kids and Adults Riding Bikes (Room C 1-4)

Twenty-nine million Americans ride a bike fewer than five days per year. These infrequent riders represent a significant opportunity to get more people on bikes (and buying bikes) more often. In the first part of this session you will learn about an exciting, new PeopleForBikes program – Ride Spot. Created by retailers for retailers, Ride Spot is designed to get infrequent riders on bikes and in your shop more often. In the second part of the session you will hear from leading industry experts about innovative youth engagement strategies and how your shop can get involved.