To develop flavors for oral care formulations that are stable for the toothpaste and mouthwash shelf life, mask the unpleasant taste of the base and active ingredients, have an appealing taste which pleases global consumers, stimulate regimen compliance and therefore help deliver mouth health benefits to people through the world is not an easy task. Complex bases significantly limit the choice of flavor materials that can be used to mitigate the undesirable taste of the dentifrice excipients and provide consumer acceptable taste.
Through an understanding of consumer expectations and needs, Catalina Lee will dicsuss how Colgate uses stable raw materials, cooling technologies and sensorial experiences to generate taste acceptance for the global consumer.