Asian Attractions Expo 2017
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Redefining Your Attraction as a Destination
(
Room
Begonia 3101-3103
)
16 Jun 17
9:00 AM
-
10:30 AM
Tracks:
Global Challenges Track
Speaker(s):
Bernard Harrison, Principal Partner, Bernard Harrison and Friends Ltd;
Tom Mehrmann, ICAE, Owner and Founder , Themed Advisors, Ltd;
Derrell Metzger, ICAE, former CEO, Sentosa and Ocean Park;
Mike Barclay, Group CEO, Mandai Park Holdings
Moderator(s):
Kevin Cheong, Immediate Past Chairman, Association of Singapore Attractions;
The pace of growth the tourism and leisure industry in Asia over the past 10 years has been phenomenal. The attractions landscape is increasingly competitive and attractions executives are facing a new breed of visitors who are more sophisticated, well-travelled, and more plugged into technology and social media. How should attractions reshape and reengineer themselves to meet capitalize on these emerging opportunities? How should attractions be redefined as a destination? Learn from industry leaders from some of the region's top attraction-destinations, as they share their perspectives on the future of the industry.
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