Asian Attractions Expo 2017

Redefining Your Attraction as a Destination (Room Begonia 3101-3103)

The pace of growth the tourism and leisure industry in Asia over the past 10 years has been phenomenal. The attractions landscape is increasingly competitive and attractions executives are facing a new breed of visitors who are more sophisticated, well-travelled, and more plugged into technology and social media. How should attractions reshape and reengineer themselves to meet capitalize on these emerging opportunities? How should attractions be redefined as a destination? Learn from industry leaders from some of the region's top attraction-destinations, as they share their perspectives on the future of the industry.