Asian Attractions Expo 2017

Kevin Cheong
Immediate Past Chairman
Association of Singapore Attractions


Kevin has spent the last 16 years in tourism and destination development consulting across Asia. He has been involved in strategizing, developing and marketing of Sentosa island resort, Sentosa Luge & SkyRide, Sky Tower, Wavehouse Sentosa, MegaZip Adventure Park, Sentosa 4D AdventureLand, Legoland Malaysia, KidZania Singapore, KidZania Kuala Lumpur, The Little Big Club and Hello Kitty Land in Puteri Harbour, and Ramoji Film City in India. Prior to his tourism consulting practice, Syntegrate, Kevin was the sales director for the Sentosa Leisure Group where he oversaw the group’s operating revenue from admission, attractions, membership and sales events, and established Sentosa’s international marketing and trade sales channels. He served as the elected Chairman of the Association of Singapore Attractions for 3 consecutive terms from 2010 to 2016, and, continues to be a member of the Association’s executive council. Kevin holds a Master of Science in Finance from the City University of New York and is currently pursuing a Doctorate in Business Administration (DBA) at the Singapore Management University. His research focus is in tourism policy and strategy.

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