Delivering Transformational Guest Experiences through Business Analytics
12:30-13:30
Today’s most successful media brands use sophisticated audience development techniques to differentiate themselves from their competitors. When combined with smarter infrastructure and analytics, these emerging frameworks open new ways to know and serve our guests. WeChat, Amazon, Google, and Facebook are all building integrated customer experiences that reward long-term relationships and include complex journeys across the engagement lifecycle. Take cues from these market leaders, and learn how to better engage your guests by looking at experiences holistically, across the entire engagement lifecycle and across the customer relationship as a whole.
Moderator: Ron Merriman, Managing Director, MR ProFun China
Speakers: Ken Law, Founder and Chief Executive Officer, MotherApp Ltd.; Vivian Lee, ICAE, Executive Director, Sales and Marketing, Ocean Park Hong Kong; Gerald Parham, Principal Strategist – Multichannel, Global Media and Entertainment Center of Competency, IBM