Asian Attractions Expo 2017

Gerald Parham
Principal Strategist – Multichannel
IBM


Mr. Parham is a senior product development leader with 20 years’ experience in media strategy, innovation, and advisory roles for F100 and start-up clients. Prior to joining IBM, he founded a B2C2B social discovery start-up (YUNI VRS) and authored a patent for enabling immersive interaction of user-generated content (AR mixed reality in a 4D temporo-spatial map). Mr. Parham specializes in leading strategic innovation and transformation efforts across creative, business, & technology verticals. His teams have identified new market opportunities for global content providers, designed user experiences across brand ecosystems, developed physical + digital media platforms for integrated commerce, and defined multi-modal product/ service offerings with ROI ≥ 10-100x. Mr. Parham started his career in creative development as a screenwriter, independent producer, and studio development executive. He earned his M.F.A. in Media from the University of Southern California, an M.Sc. in Counseling Psychology from the California State University, and a B.A. in Writing from Johns Hopkins.

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