Asian Attractions Expo 2017

Vivian Lee, ICAE
Executive Director, Business Development and Education
Ocean Park Hong Kong


Vivian Lee oversees Sales & Marketing, Public Affairs, Education and Business Intelligence Analytics departments, has versatile experience in the marketing space. Vivian kicked off her first marketing adventure as the Marketing Communications Manager with National Semiconductor. Her horizons were then further broadened by taking up the role of Product Marketing Manager with Interactive Media Corporation in Sydney, Australia. Upon returning to Hong Kong, she assumed the role of Regional Marketing Programs Manager at Hewlett Packard. Vivian began her career at Ocean Park in 1999 as Marketing Manager and was later promoted to Director of Marketing. Under Vivian’s leadership, countless eye-opening seasonal events, such as Halloween Fest, have been groomed into pillar programmes of the Park. Vivian’s vivid creativity and powerful marketing strategies do not only touch the hearts of our guests and business partners but are also well acclaimed in the industry. Vivian was recognized as the individual winner of the Distinguished Marketing Leadership Award by the Hong Kong Management Association in 2007. She is part of the management team driving the growth and evolution of Ocean Park from a home-grown theme park to an international resort destination with full-blown conservation efforts. Ocean Park has secured the prestigious 2012 Applause Award. Vivian is passionate about taking the theme park business to the next level. With teamwork by the new Business Development & Education Division, Vivian aims at bringing our guests and business partners a world-class resort experience as well as engaging the local community and guests around the world in environmental protection, not to mention paying special rapport for ocean animals and endangered species. Vivian is the Certified Attractions Executive of the IAAPA. Vivian was a key member of the Marketing Committee of the IAAPA, and she has been sitting on IAAPA’s Asia Pacific Membership Sub-committee since 2014.

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