Don’t miss an essential general session for you and your business. The Annual Convention kicks off with a thought-provoking and in-depth discussion amongst panelists from some of the most prominent food companies in America: General Mills, Cargill and Land O’Lakes. Get a better understanding of what consumer challenges and opportunities are top-of-mind for these companies and what this means for the seed industry. Join this interactive discussion to better understand your role in the value chain and what you should be planning for today to better address the needs of tomorrow. This special session also comprises the first half of ASTA’s official Annual Meeting and concludes with the election of new officers for the coming year.