Fresh Summit 2017

Workshop Series III: From Harvest to Vase: Thriving in a Rapidly Changing Floral Landscape (Room 206-207)

19 Oct 17
2:35 PM - 4:05 PM

Tracks: Floral

Speaker(s): Drew Zabrocki, CEO/CTO, Centricity Global; Debora Coleman, Vice President Floral, Albertsons Companies; Marco van Zijverden, CEO, Dutch Flower Group

Moderator(s): Becky Roberts, Director of Floral, Produce Marketing Association;

Consumer demand and advances in technology continue to drive innovative solutions across the floral landscape. From e-commerce and sophisticated supply chain networks to software platforms and innovative packaging solutions, you need to innovate fast and innovate well. But what does this mean for your business and how can you shift your strategy to better source, supply and deliver your products? This session will highlight ground-breaking floral technologies and their impact on the floral industry. Discover what it will take for your business to thrive in this rapidly changing environment.