Sponsored by ShermansCruise
Europe is a vital part of the global cruise industry, both as a vibrant source market with big potential, and as a destination which offers two out of the world’s three top cruising grounds. With new investment in ships providing greater diversity than ever before, what is the prospect for cruise sales in Europe and how will the balance between national and international brands serving the European market develop in the future? How will issues such as geopolitics and the exchange rate movements influence deployment strategies in Europe, and what are the challenges to ensure that the optimum conditions are in place for continued success in the next five years?