2016 Seatrade Cruise Global

Sessions Speakers Exhibitors Products Press Releases Floor Plan

Seasonality and Its Impact on Deployment (Room Palm Ballroom A)

14 Mar 16

1:00 PM - 2:30 PM

Tracks: Keynote, World Cruise Tourism Summit

Speaker(s): GIANLUCA SUPRANI, HEAD OF GLOBAL PORT DEVELOPMENT, MSC CRUISES; Airam Díaz Pastor, Commercial Director, Puertos de Tenerife; Hamad bin Mejren, Senior Vice President, Department of Tourism and Commerce Marketing (DTCM)?; Michael McCarthy, Chairman / Commercial Manager, Cruise Europe / Port of Cork Company; SANDRA DIANA BRATLAND, MANAGING DIRECTOR, CRUISE NORWAY AS

Moderator(s): LUIS DE CARVALHO, CEO, BERMELLO AJAMIL & PARTNERS EUROPE;

Year round cruising in north Europe is just one of the ways in which the cruise industry is challenging the conventions of seasonal deployment. So what are the drivers of this new paradigm which sees a far greater range of competing winter itinerary options? How far can the cruise season in traditional areas be extended and what are the challenges that this strategy throws up for cruise lines and destinations? Do these new offerings attract a new kind of cruise consumers and what kind of experience are they looking for?

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