Tracks: Natural in the Media
Building healthy relationships with the media that influence your company’s stakeholders is a vital element of strengthening and protecting consumer-trusted brands and company reputations. This session is designed to educate natural and organic industry members who are responsible for conducting and/or overseeing the media relations function within their organizations.
Attendees will learn how to handle thorny and complex issues that impact company/brand reputation; the decision-making process for strategic media engagement; and case study examples of how various issues have been handled successfully by communication experts.