Fernando Gomez-Gonzalez and Mindy Cultra will discuss a new way of identifying innovation priorities and strategies, by broadening the traditional perspective of flavor innovation through the quantification of human motivations in people’s lives.
They will introduce a new framework, Jobs to Be Won™, that moves from product/solution innovation to opportunity driven innovation.
By identifying the consumer needs and quantifying the true market potential, you can create global consumer insights that can be translated into local solutions, such as products and flavors. The outcome is the identification and prioritization of valuable and winnable strategies that fuel the start of innovation.